Sales Director

4 weeks ago

Florida, United States Sandpiper Bay Resort Full time

Job Type: Full-time

Job Summary:

As a key member of the Sandpiper Bay Resort's Group Sales, Catering, and Events department, you will play a crucial role in driving revenue growth and delivering exceptional customer experiences. Your primary responsibilities will include closing new business, acquiring new clients, and maintaining existing relationships with assigned accounts.

Key Responsibilities:
  • Represent Sandpiper Bay Resort in a professional and positive manner to all guests and customers.
  • Increase group sales and catering revenues in the SMERF and local MICE segments.
  • Utilize professional selling skills and sales techniques to achieve revenue targets assigned by management.
  • Proactively solicit business through in-person sales calls and meetings, phone, emails, social, and community events, trade events, and social media channels.
  • Work extended days and weekends as needed to deliver revenues and excellent customer service.
  • Attend consumer, trade, and industry events to increase sales.
  • Use professional sales skills to ensure customers' needs are met and that they receive first-class service throughout the buying process and execution of their events.
  • Be willing to go the extra mile to create added customer value, repeat business, and loyalty.
  • Differentiate Sandpiper from the competition to show clear value to customers and the organizations they represent.
  • Assist the sales department to prepare and implement sales strategies.
  • Prepare and present accurate, effective proposals, on behalf of the sales department.
  • Maintain a professional dress code and attire.
  • Maintain well-organized documentation and reports.
  • Respond to assigned RFPs in a timely manner.
  • Prepare necessary BEOs and attend all Pre/post-con meetings to include Group Resumes.
  • Ensure quick, efficient responses to customer issues, comments, and concerns to ensure a quality experience and enhance future sales prospects.
  • Continually enhance relationships with key accounts and individuals to maintain and increase business and market share.
  • Adhere to all SOPs of the company.
  • Attend assigned meetings with the hotel team regarding upcoming events and other updates as needed.
  • Assist in the development and execution of the budget and marketing strategy by providing historical, current, and future hotel/market trends and creating selling strategies to capture the maximum amount of revenue and meet/exceed sales goals.
  • Maintain up-to-date knowledge of all property offerings, room rentals, hotel rates, strategies, discounts/promotions, and any in-house events taking place.
  • Have full knowledge of the destination and current activities.
Requirements:
  • Use the 5-step consultative selling model to ensure customer's needs are met and resort revenues are achieved.
  • Ability to work in an active, fast-paced environment.
  • Refined verbal and written communication skills, including professional sales language.
  • Strong communication and networking skills.
  • Minimum 3 years previous experience as a hotel sales and/or catering manager.
  • A minimum of 1 year of administrative sales support or comparable experience preferred.
  • Must be proficient in general computer knowledge.
  • Must be hands-on, able to adapt to sudden change, and works well with others.

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