Brand and Strategy Manager

4 hours ago


Salt Lake, Utah, United States HOLLYFRONTIER PAYROLL SERVICES, INC Full time
Job Summary

We are seeking a highly skilled Brand and Strategy Manager to join our team at HF Sinclair. This is a strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs.

Key Responsibilities
  • Develop an actionable insights strategy and program
  • Develop a new brand strategy and positioning
  • Lead the organization through annual brand planning
  • Develop a premium fuel product strategy and implementation plan
  • Develop brand campaigns and ATL and BTL advertising and marketing creative assets
  • Assess, recommend, and manage corporate brand sponsorships
  • Transition branded merchandise program from an in-house program to a 3rd-party managed program
  • Assess, recommend, manage, and create a new strategy for brand licensing agreements
  • Manage external and internal brand communications
Requirements
  • 7+ years of professional marketing experience
  • Managing and growing a Fortune 500 brand or a new innovative brand
  • Performing consumer and customer segmentation and persona building
  • Creating clear, effective, and detailed agency briefs to ensure efficient execution
  • End-to-end experience managing creative production execution with agencies
  • Delivering sophisticated projects by collaborating with and delivering through others
  • Managing medium to large marketing agency relationships
  • Creating new strategies and implementing them to deliver results
  • Managing sponsorships and extracting maximum value from them
  • Engaging and collaborating with franchisees/distributors
  • Creating effective and engaging brand communications to consumers, customers, and internal stakeholders
Preferred Qualifications
  • Experience working with Agile methodology and ways of working
Work Environment

This is a hybrid role that requires working from home on Mondays and Fridays, and working from the Salt Lake City office on Tuesdays, Wednesdays, and Thursdays. Occasional business needs may require coming to the office on a Monday or Friday. Certain events, sponsorships, and trade shows may require working on a weekend. Travel is required, and the role is subject to all weather and varying road conditions.

HF Sinclair is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other prohibited ground of discrimination.



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