Marketing Manager

4 weeks ago


Hickory, North Carolina, United States LifePoint Health Full time
Job Summary

The Marketing Manager is responsible for developing and implementing internal and external communications and community engagement strategies for Fry Regional Medical Center and its affiliated entities. This role requires collaboration with corporate and local teams to ensure all advertisements, communications, and activities accurately reflect and support local and corporate brand and message expectations.

Key Responsibilities
  • Develop and implement strategies for internal communications, public relations, earned media, owned media, sponsorships, and community events.
  • Coordinate advertising and paid media strategies with corporate marketing department, focusing on targeted digital B2C and B2B media and engagement campaigns.
  • Maintain digital platforms for hospital and practices, including websites, social media, physician directory, and online listings, ensuring information is up-to-date, compliant, and consumer-oriented.
  • Support online reputation management program and foster community relations and partnerships on behalf of the hospital and in support of growth initiatives and reputation management.
  • Lead community engagement initiatives, including planning and/or attending community events, and serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate.
Requirements
  • Bachelor's Degree in Journalism, Communications, Marketing, or Public Relations-related field.
  • Minimum 3 years of related experience.
  • Strong understanding of healthcare regulatory and compliance, including HIPAA.
  • Ability to analyze and interpret data, and make informed decisions.
  • Excellent communication and project management skills.
Benefits

Frye Regional Medical Center offers a wide range of benefits options, including medical, dental, and vision plans, 401(K) retirement plan contributions, generous paid time off, and more.


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