Account Manager, Influencer and Social Media

20 hours ago

Denver, Colorado, United States Penn Foster Inc Full time
Job Title: Account Executive, Influencer and Social Media

At Turner, we're seeking a highly skilled Account Executive to join our team. As a key member of our public relations and digital communications agency, you'll be responsible for developing and managing social and digital media marketing programs/campaigns for our clients.

Key Responsibilities:
  • Develop and implement effective social media and influencer campaigns for clients
  • Shape the day-to-day strategy to ensure big picture goals of each client are being met
  • Support the client relationship and stay on top of daily tasks/communication
  • Serve as the project manager on core client deliverables, making sure those deliverables are on time and managing up and down as necessary to get the work done
  • Harness storytelling to leverage influencers to connect to client objectives
  • Manage social paid campaigns and track to KPIs
  • Create and maintain social media monitoring lists and perform target audience research and analysis
  • Manage team for com management, ensuring channels are running smoothly and questions/comments are answered
  • Work closely with PR managers to ensure clients content is brought through social and influencers have thorough understanding of PR narratives
  • Research and identify how to leverage new tools and technology to advance client goals
  • Identify strategies and content to ensure clients are able to leverage successfully what's happening in real time on social media
  • Proficiency with social media or influencer management tools (e.g. Falcon, CreatorIQ, Sprinklr) and social listening/analytics platforms (Brandwatch)
  • Help develop and lead sections of social media training for clients
  • Review and/or create agendas, notes, calendars, and reports for clients, tracking to KPIs/deliverables
Requirements:
  • 4+ years of experience managing social media programs
  • Ability to interpret social media metrics and translate them into key takeaways
  • Understanding of social media creative best practices across multiple platforms (including Facebook, Pinterest, Twitter, TikTok, YouTube and Instagram)
  • Knowledge of how best to engage stakeholders and influencers on social media
  • Ability to prioritize your time across projects that have varying complexity and competing deadlines
  • Success delegating up and down to ensure top-notch work products
  • Demonstrated ability to craft meeting agendas to move projects forward
  • Ability to set goals and drive toward them - never missing deadlines and always producing high-quality work
  • Agency experience preferred

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