Director of Marketing and Product Marketing

21 hours ago

Campbell, California, United States Join Digital Full time
Job Description

Join Digital is a fast-growing company that is redefining Enterprise networking using AI to optimize connectivity for people, devices, and systems. We are seeking a highly skilled Director of Marketing and Product Marketing to join our team and help drive demand generation, customer acquisition, and market share growth for our Enterprise Network solutions.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new product launches, ensuring alignment with sales, product management, and customer success teams.
  • Create and implement campaigns that drive lead generation, customer acquisition, and pipeline growth, including digital marketing, content marketing, webinars, and events.
  • Conduct ongoing market research to understand industry trends, customer needs, and the competitive landscape, and use insights to influence product development and marketing strategies.
  • Build strong relationships with key industry analysts, such as Gartner, IDC, Dell'Oro, and Forrester, to reinforce product leadership and innovation.
  • Develop sales enablement materials, including pitch decks, product collateral, case studies, buyer personas, customer journey, and battle cards, to equip the sales team with the tools and training needed to close deals.
  • Work with sales and product to build and promote customer success stories and case studies, showcasing the value of Join Digital solutions.
Requirements:
  • Bachelor's degree in marketing, business, or a related field (MBA is a plus).
  • 7+ years of product marketing experience in the technology industry, preferably with a focus on data networking, including wired and wifi networks, network security, SASE, SaaS.
  • Preferred experience in AI, analytics, ML, or observability, and familiarity with IT service providers, managed services, and cloud services.
  • Working knowledge of HubSpot, Microsoft Office package, ZoomInfo, Google Sheets, Google Analytics, and Google Ads.
  • Proven track record of leading successful go-to-market strategies and demand generation campaigns.
  • Strong understanding of network technologies and the B2B technology market.
  • Experience working closely with sales, product, and executive teams to develop effective sales enablement materials.
  • Analytical mindset with the ability to use data and metrics to drive decisions and measure success.
  • Excellent written and verbal communication skills, with the ability to create compelling product messaging and marketing content.
  • Strong project management skills and the ability to work in cross-functional teams.
  • Ability to thrive in a fast-paced, growth-oriented environment.

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