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Marketing Communications Manager
2 months ago
Imperative Care is seeking a highly skilled MarCom Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing customer-focused, multi-channel marketing communications to elevate stroke care, build product awareness, and generate strong leads.
Key Responsibilities:- Collaborate with marketing and product management to align brand messaging across all outputs.
- Partner with physicians, clinicians, patients, and sales to leverage messages used for marketing programs and communications materials.
- Monitor customer and sales force needs to develop and/or recommend marketing tools and resources.
- Contribute to the creation of digital, video, audio, and print content in support of corporate and product needs.
- Oversee all social media channels for Imperative Care, including strategy planning, content creation, scheduling, and reporting.
- Develop and implement digital commercial programs and corporate website content updates.
- Track and report on program performance and ROI using HubSpot.
- Bachelor's degree in communications, marketing, digital marketing, or related field and a minimum of 5 years of marketing experience.
- Prior medical device or bio-tech experience is preferred.
- Demonstrated experience with social media campaigns, SEO, keyword search, and Google Analytics.
- Excellent copywriting skills and proficiency with marketing tools, including Canva, HubSpot, and Adobe Creative Suite.
- Creative, goal-oriented problem-solver with excellent communication and collaboration skills.
Imperative Care offers a competitive salary range of $108,000 - $126,000 annually, comprehensive benefits, including a 401k plan, health benefits, generous PTO, and a parental leave program. We also offer stock options and a stake in our collective success.
