Brand Development Specialist
2 months ago
About the Role
The City of Charlotte is seeking a highly skilled Senior Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing integrated marketing campaigns to promote our services and enhance our brand presence in the community.
Key Responsibilities
- Develop and coordinate marketing campaigns to increase public awareness and usage of our transit services.
- Assist in the development and execution of advertising campaigns using various media channels, including print, radio, television, and direct mail.
- Participate in the management of brochures, publications, and other collateral materials to ensure consistency and effectiveness.
- Produce and maintain the City's graphic manual and style guide for all in-house and passenger communications.
- Represent the City in meetings with external stakeholders, including government agencies, business organizations, and the public.
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field.
- Minimum of five years of experience in marketing, with a proven track record of developing and executing successful marketing campaigns.
- Excellent oral and written communication skills, with the ability to promote transit services to increase public knowledge and usage.
- Ability to work effectively and efficiently in a fast-paced environment, with a strong attention to detail and ability to meet deadlines.
- High proficiency level of computer skills using Microsoft Office applications.
Preferred Qualifications
- Master's degree in Marketing, Advertising, or a related field.
- Experience in managing budgets and coordinating marketing programs.
- Knowledge of current trends in marketing and advertising.
Working Conditions
The City of Charlotte is an equal opportunity employer and welcomes applications from diverse candidates. The selected candidate will be required to pass a pre-employment drug-screening test and physical examination. The City is committed to providing a safe and healthy work environment for all employees.
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