Influencer Marketing Specialist

17 hours ago


Winter Park, Florida, United States Infinite Labs Digital Full time
Job Overview

We are seeking a highly skilled Influencer Outreach Specialist to join our team at Infinite Labs Digital. As a key member of our marketing team, you will be responsible for identifying and partnering with influencers who align with our brand values and product offerings.

Key Responsibilities
  • Influencer Identification and Outreach: Conduct thorough research to identify influencers who align with our brand and product values, and initiate contact to explore potential collaboration opportunities.
  • Campaign Execution: Develop and coordinate influencer marketing campaigns, overseeing all aspects from concept to final delivery, to ensure successful brand promotion and product awareness.
  • Relationship Building: Establish and nurture strong, long-term relationships with influencers, content creators, and brand ambassadors to foster a collaborative and mutually beneficial partnership.
  • Negotiation and Contracting: Negotiate collaboration terms, compensation, and deliverables while managing contracts and agreements to ensure a smooth and successful partnership.
  • Content Collaboration: Partner with influencers to create engaging, on-brand content that promotes our products effectively across social platforms, driving brand awareness and customer engagement.
  • Performance Tracking and Reporting: Analyze and report on the success of influencer campaigns, using data to inform future outreach strategies and optimize campaign performance.
  • Brand Advocacy: Ensure all influencer collaborations support and enhance the overall marketing and brand strategy of Infinite Labs Digital, aligning with our brand values and product offerings.
Requirements
  • Strong Understanding of Influencer Marketing: Possess a deep understanding of influencer marketing, including platform algorithms, audience engagement, and content trends.
  • Exceptional Communication and Negotiation Skills: Demonstrate exceptional communication and negotiation skills for influencer outreach and collaboration, with the ability to build strong relationships and negotiate mutually beneficial agreements.
  • Proficiency with Social Media Platforms: Possess proficiency with social media platforms (Instagram, YouTube, TikTok, etc.) and influencer marketing tools (AspireIQ, Traackr, or similar).
  • Analytical Mindset: Possess an analytical mindset for tracking and reporting on campaign performance, with experience using tools like Google Analytics or social media insights.
Qualifications
  • Bachelor's Degree: Hold a Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience in Influencer Marketing: Possess 3-5 years of experience in influencer marketing, digital marketing, or related roles, with a proven track record of managing successful influencer campaigns from start to finish.

We offer flexible shifts and competitive compensation based on experience. If you are a motivated and trustworthy individual with a passion for influencer marketing, we encourage you to apply.



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