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Senior Channel Marketing Manager

2 months ago

St Louis, Missouri, United States Edward Jones Full time
About the Role

We are seeking a highly skilled Senior Channel Marketing Manager to join our team at Edward Jones. As a key member of our Growth Marketing department, you will be responsible for leading the strategy and activation of high-impact direct-to-consumer channels that drive acquisition, expansion, and retention of millions of prospects and clients across the US and Canada.

Key Responsibilities
  • Channel Strategy and Activation: Develop and execute multi-location marketing channel strategies, including Paid Media, Organic Media, Search, Social, public website, and digital tools, to drive firm revenue goals.
  • Go-To-Market Strategies: Provide marketing consultation and education to internal collaborators, deliver performance and insights aligned to firm revenue goals, and lead the firm in direct-to-consumer channel-related guidance and journey orchestration tools.
  • Personalization and Targeting: Deliver personalized, targeted omni-channel plans that deliver value to audiences and have significant business impact, overseeing delivery of value across multiple channels and coordinating across multiple areas.
  • Measurement, Analytics, and Optimization: Lead analysis of and accountable for performance outcomes of multiple direct-to-consumer and branch-facing channels, leveraging external data sources and user behavior to derive marketing insights and make recommendations to improve performance across the full marketing funnel.
  • Budget Management and Accountability: Ensure the multi-million dollar investment in Growth Marketing delivers against firm revenue goals, including growing net new households and assets.
  • Leadership: Manage external agencies and technology partners, and may lead matrixed teams that include full-time associates or freelance support.
  • Channel Governance: Lead the development of marketing best practices and preserve channel integrity by informing key stakeholders about channel guidelines that align with client experience strategy.
  • Brand: Ensure the brand is accurately represented across direct-to-consumer channel experiences and touchpoints, establishing a close working relationship with reputation, brand strategy, messaging, and agency teams to ensure channel experiences align to brand vision.
  • Channel Identification and Innovation: Proactively and consistently identify emerging trends and innovating channels that align with client experience, developing the business case and leading teams to develop and implement new channels in support of firm revenue goals.
Requirements
  • Education: Bachelor's degree with a concentration in communication, marketing, journalism, web development, or information management preferred or related/equivalent work experience.
  • Experience: 10+ years of experience in marketing with at least 5+ years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing experience.
  • Skills: Multiple years in hands-on experience creating marketing campaigns in Salesforce Marketing Cloud, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions; deep knowledge of standard and current marketing practices including targeting, personalization, and delivery through direct-to-consumer touchpoints.
  • Leadership and Communication: Strong organizational and leadership skills, including the ability to deliver under strict deadlines, handle multiple priorities simultaneously, and lead matrixed teams; excellent communication skills required.
About Edward Jones

At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security, and well-being. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership, and we are committed to creating a workplace where everyone feels like they belong.