Senior Channel Manager

2 days ago


St Louis, Missouri, United States Edward Jones Full time
About the Role

We are seeking a highly skilled Senior Channel Manager to join our team at Edward Jones. As a Senior Channel Manager, you will be responsible for leading the strategy and activation of high-impact direct-to-consumer channels that drive acquisition, expansion, and retention of millions of prospects and clients across the US and Canada.

Key Responsibilities
  • Lead multi-location marketing channel strategy, activation, and management
  • Support Go-To-Market Strategies
  • Personalization and Targeting
  • Measurement, Analytics, and Optimization
  • Budget Management and Accountability
  • Leadership
  • Channel Governance
  • Brand
  • Channel Identification and Innovation
Requirements
  • Bachelor's degree with a concentration in communication, marketing, journalism, web development, or information management
  • 10+ years of experience in marketing with at least 5+ years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing experience
  • Multiple years in hands-on experience creating marketing campaigns in Salesforce Marketing Cloud, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
  • Experience supporting franchise models and/or local marketing strategies is a bonus
About Us

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received. Join a financial services firm where your contributions are valued.



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