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General Manager, CRM Product Leader

2 months ago

Redwood City, California, United States C3, Inc. Full time
About the Role

We are seeking a seasoned General Manager to lead our CRM Product Offering at C3 AI. As a key member of our team, you will be responsible for developing and implementing initiatives to drive business growth and success.

The ideal candidate will have a deep understanding of Enterprise AI software and a proven track record of delivering compelling new products to market. You will work closely with our cross-functional teams, including Marketing, Sales, and Engineering, to create exceptional solutions that meet the needs of our customers.

Your key responsibilities will include:

  • Leading business activities to develop and implement initiatives related to the CRM product offering.
  • Interacting with customers and market thought leaders to develop a deep understanding of their needs and define product requirements.
  • Synthesizing research to set a strategic direction and priority for the C3 AI CRM product.
  • Building and evaluating business cases to support product investment decisions.
  • Developing innovative messaging, positioning, and marketing strategies.
  • Creating, executing go-to-market plans for product launches and new releases.
  • Working closely with corporate marketing to develop and execute campaigns.
  • Producing strong externally facing content, including thought leadership content, webinars, data sheets, solution guides, customer stories, demo videos, and more.
  • Creating compelling and easy-to-understand internally facing content, including sales training, competitive positioning, FAQs, and sales playbooks.
  • Collaborating with engineering, data science, and other support teams to create exceptional solutions.
  • Working collaboratively with Marketing, Sales, Professional Services, and Support to promote the delivery of product features.
  • Presenting with authority at industry conferences, panels, and customers and internal events.
  • Effectively and proactively communicating with customers and building a trusted advisor relationship.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree from a 4-year university, with a focus on science, technology, engineering, math, or similar.
  • At least 12 years of experience delivering compelling new products to market.
  • At least 5 years' experience with CRM applications and implementations.
  • 2-4 years' experience in building or marketing analytics, data management, or AI solutions.
  • Excellent verbal and written communication and presentation skills.
  • Demonstrable domain expertise in messaging, positioning, content creation, sales collateral, go-to-market strategies, AI-based application development, or digital marketing and targeting.
  • Experience managing and developing new product marketing programs with clear data-driven results.
  • Experience managing and researching product positioning, competitive analysis, and product pricing.
  • Ability to develop product strategy and execute against strategic plans.
  • Experience collaborating effectively with sales, marketing, engineering, data science, and user experience to achieve results.
What We Offer

We offer a competitive compensation package, excellent benefits, and a generous equity plan. If you are a motivated and experienced professional looking to join a dynamic team, please submit your application.