Senior Growth Marketing Manager

2 days ago

Los Angeles, California, United States Dr. Squatch Full time
Job Description

We're seeking a highly skilled Senior Growth Marketing Manager to lead our international growth marketing efforts. As a key member of our team, you'll be responsible for developing and executing performance marketing strategies across various channels to drive growth and revenue in international markets.

About the Role:

We're looking for a data-driven growth marketer with a strong analytical background to lead our international growth marketing efforts. You'll be responsible for building and executing channel strategies, managing growth managers or external agencies, and collaborating with cross-functional teams to drive growth and revenue.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various channels, including Meta, TikTok, Snap, Affiliates/Influencers, and Google.
  • Manage budget allocation across channels and categories to maximize ROI while meeting acquisition and revenue targets.
  • Manage day-to-day growth marketing operations, including goal and budget setting, performance tracking, team and agency management, marketing calendar management, and creative requests.
  • Collaborate with the VP of Growth to develop growth forecasts and ensure paid channels meet ROI and revenue targets.
  • Rigorously measure and report on KPIs (CPA, ROI, LTV) on a daily, weekly, and monthly basis to support growth goals.
  • Conduct detailed channel analysis and uncover insights to inform decisions on audience, categories, campaigns, creatives, and measurement/data issues.
  • Oversee internal growth managers, agencies, and off-shore ops personnel to ensure alignment on strategies/roadmap and high team engagement and development.
  • Find opportunities and lead projects to improve marketing technology stack, including attribution, incrementality measurement, growth data systems, LTV model, landing pages CMS, etc.
  • Conduct research and best practices on creatives for owned channels and collaborate with the creative team to drive an effective creative growth engine.
  • Collaborate with Integrated Marketing, Retention, and Marketplaces teams on go-to-market campaigns for new products and categories.
  • Collaborate with product, engineering, and larger marketing teams on cross-functional growth projects to drive growth.

About You:

  • You have 5+ years of performance marketing experience in B2C technology start-ups, driving best-in-class growth marketing channel management. DTC brands or international experience is a plus.
  • You have 2+ years of management experience developing high-accountability and high-engagement growth marketing teams.
  • You have a highly analytical skill set with a bias to action, able to conduct in-depth channel analysis and act on insights.
  • You are proficient in Excel and other BI visualization tools, such as Looker and Tableau.
  • You are an expert in Meta performance advertising and have proficiency in TikTok, Snapchat, and Affiliates.
  • You have a deep knowledge of growth creatives best practices and possess natural curiosity to drive continuous improvement.
  • You have experience working with product, engineering, and analytics on marketing tech products.
  • You have excellent written and verbal communication skills, able to explain complex concepts effectively.
  • You have a high sense of urgency and are able to get things done without perfect resources.
  • You are an owner and proactively help others when you see there are issues or opportunities.
  • You have an interest in health and wellness, personal care, and/or eCommerce industries.

What We Offer:

We offer a competitive salary, medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products.

Diversity, Equity & Inclusion @ Squatch:

We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.

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