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Senior Growth Marketing Manager, International
2 months ago
We are seeking a highly skilled Senior Growth Marketing Manager to lead our international growth marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies across various channels to drive growth and revenue in international markets.
Key Responsibilities- Develop and execute performance marketing strategies across growth marketing channels for international markets, including Meta, TikTok, Snap, Affiliates/Influencers, and Google.
- Build and lead the channel strategy, manage growth managers or external agencies, and collaborate with cross-functional teams on marketing tech stack, website entry points, and creative engine.
- Manage budget allocation across channels and categories to maximize ROI while meeting acquisition and revenue targets.
- Collaborate with the US growth marketing team to drive fast growth and expansion.
- Rigorously measure and report on KPIs (CPA, ROI, LTV) on a daily, weekly, and monthly basis in support of growth goals.
- Conduct detailed channel analysis and uncover insights to make informed decisions on audience, categories, campaigns, creatives, and measurement/data issues.
- Regularly present data to leadership and peers.
- Oversee internal growth managers, agencies, and off-shore ops personnel ensuring alignment on strategies/roadmap and high team engagement and development.
- Find opportunities and lead projects to improve marketing technology stack, including attribution, incrementality measurement, growth data systems, LTV model, landing pages CMS, etc.
We are looking for a talented and experienced growth marketer with a strong analytical background and a bias to action. You should have 5+ years of performance marketing experience in B2C technology start-ups, driving best-in-class growth marketing channel management. DTC brands or international experience is a plus. You should also have 2+ years of management experience developing high-accountability and high-engagement growth marketing teams.
You should be proficient with Excel and other BI visualization tools, such as Looker and Tableau. SQL skills are a plus. You should also have a deep knowledge of growth creatives best practices and possess natural curiosity to drive continuous improvement. You should know how to effectively collaborate with creative teams and agencies.
You should have experience working with product, engineering, and analytics on marketing tech products. You should also have excellent written and verbal communication skills, being able to explain complex concepts effectively. You should have a high sense of urgency and be able to get things done without perfect resources. You should be an owner and proactively help others when you see there are issues or opportunities.
Interest in health and wellness, personal care, and/or eCommerce industries is a plus.
What We OfferWe offer a competitive salary in a growth-focused and collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products.
We are an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
