Home Improvement Marketing Strategist

2 days ago


Toms River, New Jersey, United States Bath Planet Full time
Job Overview

We are seeking a seasoned marketing professional to spearhead our marketing and lead generation efforts in the home improvement industry.

Key Responsibilities:
  • Develop & Execute Marketing Strategies: Design and implement comprehensive marketing campaigns to increase brand visibility and generate high-quality leads in the home improvement industry.
  • Lead Generation & Conversion: Identify and execute strategies to attract and convert leads, using digital channels (SEO, SEM, email marketing, social media, etc.) and offline methods (events, partnerships, etc.).
  • Market Research & Analysis: Conduct in-depth research to understand market trends, competitor strategies, and customer behavior to refine lead generation tactics.
  • Content Creation & Management: Collaborate with the content team to produce engaging content that speaks to potential customers, driving them through the sales funnel.
  • Campaign Optimization: Continuously monitor, analyze, and optimize marketing campaigns to maximize ROI and lead conversion rates.
  • Collaboration: Work closely with sales and project teams to ensure seamless communication, lead handoff, and lead nurturing.
Requirements:
  • Proven Experience: At least 3-5 years of experience in marketing and lead generation, ideally within the home improvement or related industries.
  • Digital Marketing Expertise: Strong knowledge of digital marketing techniques such as SEO, PPC, email marketing, social media, and content marketing.
  • Data-Driven: Ability to analyze data and use insights to drive improvements in lead generation and campaign performance.
  • Creative & Strategic Thinking: Demonstrated creativity in developing innovative marketing campaigns that resonate with home improvement customers.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate with diverse teams.
  • Proven Track Record: Demonstrated success in driving leads and improving conversion rates.
What We Offer:
  • Impact: Play a key role in helping us grow and expand our reach in the home improvement industry.
  • Growth Opportunities: Be part of a fast-growing company with opportunities for career development.
  • Competitive Compensation: $80,000 - $110,000 per year, plus performance-based bonuses.
  • Supportive Environment: Work with a talented and passionate team dedicated to success.


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