Digital Marketing Director
5 days ago
HealthTrust, a leading healthcare organization, is seeking a skilled Digital Marketing Director to join its team. This exciting role offers a unique opportunity to drive digital marketing strategies and elevate the company's online presence.
About HealthTrust:
As a trusted partner in the healthcare industry, HealthTrust collaborates with 1,800 hospitals and health systems to deliver cost savings and performance enhancements. With a focus on overall spending management, they offer unparalleled pricing advantages on supplies, along with industry-leading benchmarks and best practices.
Job Summary:
The successful candidate will be responsible for developing and executing digital marketing plans that align with business objectives. This includes creating and implementing strategies for owned, earned, and paid media channels, as well as analyzing results to optimize performance.
Key Responsibilities:
- Developing and executing digital marketing strategies to grow traffic, brand awareness, and demand
- Managing website creation and revisions, including strategy, content, and engagement reporting
- Utilizing marketing automation platforms to develop lead flow, tracking, and reporting
- Partnering with cross-functional teams to understand business needs and oversee third-party agencies
- Analyzing campaign results and deriving conclusions to improve program efficiency
Requirements:
- Bachelor's degree in Business or Digital Marketing, Information Technology, or a related field
- Minimum 7 years of experience in B2B digital marketing, with a focus on marketing automation systems, website design and development, and campaign execution
- Experience developing content strategies supported by SEO/SEM
- Experience with WordPress, Google Analytics, marketing automation tools, and Salesforce or similar technologies
- Certification in Advanced Digital Media Marketing, Google Digital Marketing, or equivalent preferred
Salary Range: $120,000 - $180,000 per year, depending on experience
Benefits:
- Comprehensive medical coverage, including prescription drug and behavioral health benefits
- Dental and vision benefits, life and disability coverage, flexible spending accounts, and supplemental health protection plans
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- Family support through fertility and family building benefits with Progyny and adoption assistance
- Referral services for child, elder, and pet care, home and auto repair, event planning, and more
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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