Digital Marketing Manager

2 weeks ago

Nashville, United States Workwear Outfitters Full time

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap, Bulwark, Image Authority, Kodiak, Terra, Walls, Liberty , Work Authority, Workrite Fire Service, Chef Designs, Horace Small, and CritiCore. Workwear Outfitters is also the exclusive licensee for Dickies apparel in the B2B channel.

Our Purpose: ‘We champion and empower workers who make our world work better‘

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as an Associate Digital Marketing Manager:

Bulwark is seeking an Associate Digital Marketing Manager for our B2B workwear business who will utilize best practices to drive consumer awareness and engagement. You will provide a working knowledge of the ins and outs of digital marketing specific to analysis, implementation and optimization. As an Associate Digital Marketing Manager, you must be capable of networking with key business channels within the organization, making decisions, driving results, and working independently with the ability to provide solutions where applicable. The ideal candidate is passionate about understanding our customers‘ experiences across all digital channels - website, email, social media, landing pages, referral, potential loyalty programs, and more.

How You Will Make a Difference:

Monitor & Activate:

oDigital Acquisition StrategySupport focused on driving quality new-customer traffic across all paid media digital channels while ensuring profitability and long-term customer value. Core KPIs include traffic, engagement and CPC.

oRetention Strategy Support focused on segmenting, growing, and retaining customers with direct accountability for email, SMS, and support database growth. Core KPIs include email, SMS, push notification engagement and repeat visit rates.

oSEO strategysupport focused on assisting in building authority, trust and credibility in partnership with digital agency.

oDigital Campaign Strategy Support focused on driving increased ROI with direct accountability for testing and optimizing campaign messaging & creativity in partnership with creative and digital media agencies and making modifications when necessary.

oPersonalized Customer Journey StrategySupport focused on delivering the right message to the right person, at the right time based on the in-market campaign strategies set forth.

In addition, your role will include the ability to activate an annual strategic digital marketing plan which includes

  • setting KPIs & goals in collaboration with the digital agency, analyzing plan performance, identifying trends, and implementing improvements while quickly reacting to plan deviations.
  • Share weekly/monthly/quarterly/yearly reports with leadership team and peers, working closely with eCommerce Analyst to continuously measure customer lifecycle performance.
  • Monitor the category and competition quarterly to identify opportunities, threats, and challenges then act accordingly.
  • Research and recommend future digital marketing shifts that deliver effective results fueled by audience insights.

Skills for Success:

  • Minimum of 3 + years of digital marketing or e-commerce experience
  • Experience executing, and optimizing a digital marketing plan that drives tangible results
  • Experience running digital campaigns through all phases of the funnel
  • Strong collaborator able to work with internal stakeholders and external agencies to drive coordination between all parties
  • Creative yet data-driven and analytical mind with demonstrated fluency with plan optimization
  • Knowledge of website, email, and other digital marketing analytics tools
  • Ability to understand strategic thinking and implement strong tactical executions
  • Experience working with a larger team, with the ability to drive thought leadershipA willingness to fail forward, learn and grow

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