Senior Director, Retention Marketing

1 week ago

Nashville, United States Sirius XM Radio Inc Full time
Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

As the Senior Director of Retention, you will be responsible for leading the development, execution and evaluation of strategies to reduce customer churn, improve revenue within a customer centric experience by leveraging your expertise in data-driven marketing, customer analysis, and customer segmentation. This role requires a strategic thinker with strong leadership skills and a track record of driving results in a fast-paced environment.

What you'll do:
  • Develop and implement comprehensive churn strategies to reduce customer attrition and improve retention rates among those who identify an intent to cancel
  • Utilize data analytics and customer insights to identify opportunities for improving retention with a focus on segmentation and revenue outcomes
  • Collaborate cross-functionally with Analytics, Contact Center, and Marketing teams to identify root causes of churn and implement reactive and proactive retention tactics.
  • Continuously monitor and analyze churn metrics, KPIs and leading indicators to identify trends, insights, and opportunities for improvement.
  • Stay current on industry trends, best practices, and emerging technologies in retention marketing, incorporating learnings into strategy development and execution.
  • Develop and maintain strong relationships with key stakeholders, including senior leadership, to gain buy-in and support for retention initiatives.
  • Manage projects from ideation to production, aligning with stakeholders along the way
  • Serve as liaison between cross-functional teams (i.e. Contact Center, Legal, Digital Experience, IT & Analytics) to support program development and execution.
  • Provide ongoing performance feedback and broader business insights, thereby motivating the best work possible from internal cross functional teams
  • Provide regular reporting and updates on retention performance, highlighting successes, challenges, and opportunities for improvement to senior leadership.
What you'll need:
  • 12+ years of marketing experience, preferably on a subscription service
  • Proven track record of developing and executing successful retention marketing strategies that drive business results. Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
  • Strategic thinker with the ability to see the big picture while also paying attention to detail.
  • Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization.
  • Passion for customer experience and a commitment to delivering value and satisfaction to customers.
  • Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
  • Experience with Salesforce a plus, as well as Next Best Action decisioning tools.
  • Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience
  • Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
  • Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.
  • Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
  • Must have legal right to work in the U.S.


At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $139,500.00 to $199,500.00 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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