Regional Marketing Strategist

7 days ago

New York, New York, United States Ogury Full time
Unlock Your Potential
Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI.
This results in audience insights and performance not available through any other adtech platform. Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 17 countries. At Ogury, our vision unites us all. But we know that it takes people from all walks of life to come together and make it happen. We embrace and celebrate what makes us different, creating a unique and winning culture where everyone feels safe, has access to the same opportunities, and is excited about bringing their most authentic self to work every day. Everyday. At Ogury, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law.
We're changing the face of adtech with values that inspire excellence, standards that encourage a leadership mindset, and an inclusive workplace where Ogurians are engaged and know they belong. As the Regional Marketing Strategist, East Coast & CPG, you will bring a unique blend of strategic vision, tactical execution, and a proven track record in hyper-growth environments. The core focus of the role will be to craft and implement high-impact marketing activations that transcend industry norms, while working on elevating standards and driving innovation in every facet of our marketing efforts - that will not only grab attention, but also leave a lasting impression. You can expect to collaborate closely with sales, customer success, product marketing and other cross-functional teams to ensure seamless alignment between marketing efforts and revenue objectives. Your role will involve crafting and executing regional and vertical-specific marketing plans that not only meet, but exceed targets, leveraging your expertise to navigate a complex sales process. In this dynamic team, you'll play a pivotal role in shaping our company's presence in the market. You'll be instrumental in expanding our reach, nurturing customer relationships, and solidifying our position in the digital advertising industry. Your ability to think strategically, adapt swiftly, and make data-driven decisions will be critical in this fast-paced setting. Innovation is not just encouraged - it's expected. You'll have the opportunity to pioneer new approaches, experiment, and champion creative solutions that set us apart. Your insights and initiatives will be pivotal in propelling our company to new heights. This role will report into our Director, Field Marketing - Americas based in NYC. This is a hybrid role, based out of our New York City office, where we encourage our team to come in 2 - 3 days per week (or more if you'd like).The Role Responsibilities:
  • Collaborate with Director, Field Marketing to develop and execute brand-building initiatives for the East Coast region and CPG vertical, while maintaining a consistent brand message and ensuring plans align with Ogury's global marketing vision.
  • Partner closely with the regional Sales team to ensure marketing initiatives align with revenue targets, providing them with the tools and resources needed for success.
  • Leverage a mix of online and offline channels, including webinars, workshops, industry events, and digital advertising, to maximize brand exposure.
  • Lead content development efforts for the region, customizing narratives for region-specific target audiences and creating engaging materials that align with the Ogury brand.
  • Liaise with sales, product marketing, communications and other departments to integrate field marketing efforts with overall business goals.
  • Identify and nurture customer advocates, leveraging their stories and successes to drive case studies, testimonials, and referrals.
  • Organize and host customer events, roundtables, and forums to foster deeper relationships and gather valuable feedback for product development.
  • Conduct ongoing market research for your region/vertical to stay ahead of industry trends, identifying opportunities for thought leadership and market differentiation.
  • Report on performance for field marketing initiatives against KPIs. Apply insights to refine and optimize marketing strategies for maximum impact.
You Will Bring:
  • Previous marketing experience, focused within the adtech/SaaS space.
  • CPG experience is a plus.
  • Strategic thinking and problem-solving abilities, with a keen understanding of market dynamics and customer behavior.
  • Excellent communication and interpersonal skills, with a proven ability to build and nurture relationships with customers, partners, and stakeholders.
  • Experience developing unique, executive-level events. A storytelling skillset while building content that has impact.
  • Experience localizing global strategies and distilling them for regional impact.
  • The ability to work independently to drive initiatives from conception to execution, while also effectively collaborating cross-functionally with other relevant teams.
  • Proficiency in utilizing marketing automation and analytics platforms, such as HubSpot, Google Analytics, and CRM systems, to track and measure campaign performance.
  • Eagerness to contribute to a culture of innovation, collaboration, and continuous improvement.
What We Offer:
  • A competitive salary: $75,000 - $85,000 USD annually.
  • A 401k matching plan.
  • Flexible working options.
  • Generous holiday leave of 25 days a year, on top of the standard 11 national holidays.
  • A life insurance plan.
  • A modern and collaborative working space.
  • Access to physical and mental health and wellbeing resources.
As part of our commitment to diversity, equity, and inclusion, we welcome applications from candidates from all backgrounds and perspectives.

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