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Marketing and Content Creation Specialist

2 months ago

Anchorage, Alaska, United States Alaska Mill Feed and Garden Center Full time
{"Job Title": "Marketing and Content Creation Specialist", "Job Description": "Job Summary

We are seeking a highly skilled Marketing and Content Creation Specialist to join our team at Alaska Garden & Pet Supply, Inc. This role will be responsible for elevating our marketing efforts across retail, wholesale, and manufacturing operations, driving brand awareness, customer engagement, and sales through high-quality, visually appealing content.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies to promote our retail, wholesale, and manufacturing operations.
  • Plan and execute advertising campaigns across various channels (online, print, social media, etc.).
  • Monitor and analyze marketing performance metrics to optimize campaigns and strategies.
Content Creation
  • Produce high-quality content for websites, social media, email campaigns, and other marketing materials.
  • Write engaging and informative blog posts, product descriptions, and promotional copy.
  • Create visually appealing graphics, videos, and other multimedia content.
Product Development and Packaging Design
  • Collaborate with the product development team to design packaging that is both functional and visually appealing, aligning with brand standards.
  • Contribute creative ideas to enhance product presentation and appeal.
Website Management
  • Design, maintain, and update the company website to ensure an optimal user experience.
  • Implement SEO best practices to increase organic traffic and improve search engine rankings.
  • Work with web developers to troubleshoot and resolve website issues.
Social Media Management
  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Manage and grow our social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Create and schedule posts, respond to comments and messages, and analyze social media metrics.
Requirements
  • Bachelor's degree in marketing, Communications, Graphic Design, or a related field.
  • Proven experience in marketing, advertising, and content creation.
  • Proficiency in website design and management, including knowledge of HTML, CSS, and SEO principles.
  • Strong graphic design skills and proficiency in design software (Adobe Creative Suite, Canva, etc.).
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organizational skills and attention to detail.
  • Experience with social media management and analytics tools.
Preferred Skills
  • Experience in retail, wholesale, or manufacturing industries.
  • Familiarity with e-commerce platforms and digital marketing tools (Google Analytics, MailChimp, etc.).
  • Video production and editing skills.
  • Experience in product development and packaging design.
Working Relationship

Works closely with Sales Team, Purchasing Team, and Executive Team. Frequently consults with management regarding vendors, pricing, and product information.

Salary and Benefits

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons. This position is eligible for an annual discretionary bonus based on meeting and exceeding company goals.

Excellent benefit package includes medical, dental, vision, disability and life insurance, Employee Assistance Program (EAP), Paid Time Off (PTO), Mileage and Expense Reimbursement, 401K, Employee Stock Ownership Plan (ESOP).

Application Instructions

Apply online at [insert link].

All offers of employment are contingent on the results of a complete criminal background & reference check.

Alaska Garden & Pet Supply, Inc. is an equal opportunity employer.

"}