Marketing and Content Creation Specialist

3 weeks ago

Anchorage, Alaska, United States Alaska Mill Feed and Garden Center Full time

Job Summary

The Marketing and Content Creation Specialist will play a crucial role in elevating the marketing efforts of Alaska Mill Feed and Garden Center across retail, wholesale, and manufacturing operations. This position is responsible for driving brand awareness, customer engagement, and sales through high-quality, visually appealing content.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to promote retail, wholesale, and manufacturing operations.
  • Plan and execute advertising campaigns across various channels, including online, print, and social media.
  • Monitor and analyze marketing performance metrics to optimize campaigns and strategies.

Content Creation

  • Produce high-quality content for websites, social media, email campaigns, and other marketing materials.
  • Write engaging and informative blog posts, product descriptions, and promotional copy.
  • Create visually appealing graphics, videos, and other multimedia content.

Product Development and Packaging Design

  • Collaborate with the product development team to design packaging that is both functional and visually appealing, aligning with brand standards.
  • Contribute creative ideas to enhance product presentation and appeal.

Website Management

  • Design, maintain, and update the company website to ensure an optimal user experience.
  • Implement SEO best practices to increase organic traffic and improve search engine rankings.
  • Work with web developers to troubleshoot and resolve website issues.

Social Media Management

  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Manage and grow the company's social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Create and schedule posts, respond to comments and messages, and analyze social media metrics.

Requirements

  • Bachelor's degree in marketing, communications, graphic design, or a related field.
  • Proven experience in marketing, advertising, and content creation.
  • Proficiency in website design and management, including knowledge of HTML, CSS, and SEO principles.
  • Strong graphic design skills and proficiency in design software (Adobe Creative Suite, Canva, etc.).
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organizational skills and attention to detail.
  • Experience with social media management and analytics tools.

Physical Demands

  • Requires sitting or standing for long periods and ability to bend or stoop as needed.
  • Requires typing and working at a computer for long periods throughout the day.
  • Requires ability to use arms and shoulders to lift, reach overhead, mid-level and low-level.
  • Requires ability to walk varied distances on hard surfaces, climb stairs, and lift and/or move items that weigh up to 50 lbs.

Working Relationship

Works closely with the Sales Team, Purchasing Team, and Executive Team. Frequently consults with management regarding vendors, pricing, and product information.

The successful applicant must have a positive and professional attitude, the ability to work in a team environment and under pressure.

Salary and Benefits

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons. This position is eligible for an annual discretionary bonus based on meeting and exceeding company goals.

Excellent benefit package includes medical, dental, vision, disability and life insurance, Employee Assistance Program (EAP), Paid Time Off (PTO), Mileage and Expense Reimbursement, 401K, Employee Stock Ownership Plan (ESOP).

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