Digital Marketing SEO Specialist
2 weeks ago
We are seeking a highly skilled Digital Marketing SEO Specialist to join our team at Standex Scientific. As a key member of our marketing team, you will play a crucial role in enhancing our online presence, driving traffic to our websites, and generating leads through effective digital marketing strategies.
Key Responsibilities- Google Ads Management
- Develop and execute Google Ads campaigns to increase visibility and drive targeted traffic.
- Conduct ongoing keyword research using tools to identify relevant and high-performing keywords for our industry.
- Monitor and analyze campaign performance, providing regular reports and insights to the marketing team.
- WordPress Website Optimization
- Collaborate with the Marketing and Sales team to optimize our WordPress websites for search engines.
- Implement technical and on-page SEO best practices to enhance website rankings and improve user experience.
- Perform regular website user testing to identify and improve pain points and optimization opportunities.
- Stay updated on SEO best practices and algorithm changes to ensure our websites remain competitive.
- Content Creation and Marketing
- Collaborate with the content team to create SEO-optimized blog posts, case studies, whitepapers, and other website content.
- Collaborate with internal teams (Technical Service, Customer Service, Sales, Engineering, Production) to create content that aligns with our brand messaging and resonates with our target audience.
- Social Media Management
- Assist in managing and optimizing social media profiles to amplify our online presence.
- Implement social media strategies to increase brand awareness and engagement.
- Data Analysis
- Utilize analytics tools like Google Analytics, Search Console, and SEMrush to measure the effectiveness of efforts.
- Identify trends and opportunities for improvement based on performance data.
- Provide regular reports and presentations to management on the performance of digital marketing campaigns.
- Competitor Analysis
- Competitively analyze competitor websites, SEO, content strategies, and more to inform our differentiation.
- Bachelor's degree in marketing, digital marketing, or a related field preferred.
- 1-2 years of experience in an SEO role required.
- Strong understanding of SEO principles, proficiency with Google Ads, Google Analytics, Google Search Console, and WordPress.
- Strong knowledge of SEO and Google Ads platforms like SEMrush, Moz, Optimize, etc.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Ability to analyze data and translate insights into clear reports and presentations.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a team environment.
- Proficiency with MS Word, Teams, PowerPoint, Excel, and Outlook.
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Digital Marketing SEO Specialist
1 week ago
Summerville, South Carolina, United States Standex International Ltd. Full timeJob OpportunityStandex International Corporation is seeking a highly skilled Digital Marketing SEO Specialist to join our team. As a key member of our marketing department, you will play a crucial role in enhancing our online presence, driving traffic to our websites, and generating leads through effective digital marketing strategies.Key...
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Digital Marketing SEO Specialist
2 weeks ago
Summerville, South Carolina, United States Standex International Ltd. Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing SEO Specialist to join our team at Standex International Ltd. as a key member of our marketing department.Key ResponsibilitiesGoogle Ads ManagementPlan, execute, and optimize Google Ads campaigns to increase visibility and drive targeted traffic.Conduct ongoing keyword research using tools to...
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