Digital Marketing SEO Specialist

2 weeks ago


Summerville, South Carolina, United States Standex Full time
About the Role

We are seeking a highly skilled Digital Marketing SEO Specialist to join our team at Standex Scientific. As a key member of our marketing team, you will play a crucial role in enhancing our online presence, driving traffic to our websites, and generating leads through effective digital marketing strategies.

Key Responsibilities
  • Google Ads Management
    • Develop and execute Google Ads campaigns to increase visibility and drive targeted traffic.
    • Conduct ongoing keyword research using tools to identify relevant and high-performing keywords for our industry.
    • Monitor and analyze campaign performance, providing regular reports and insights to the marketing team.
  • WordPress Website Optimization
    • Collaborate with the Marketing and Sales team to optimize our WordPress websites for search engines.
    • Implement technical and on-page SEO best practices to enhance website rankings and improve user experience.
    • Perform regular website user testing to identify and improve pain points and optimization opportunities.
    • Stay updated on SEO best practices and algorithm changes to ensure our websites remain competitive.
  • Content Creation and Marketing
    • Collaborate with the content team to create SEO-optimized blog posts, case studies, whitepapers, and other website content.
    • Collaborate with internal teams (Technical Service, Customer Service, Sales, Engineering, Production) to create content that aligns with our brand messaging and resonates with our target audience.
  • Social Media Management
    • Assist in managing and optimizing social media profiles to amplify our online presence.
    • Implement social media strategies to increase brand awareness and engagement.
  • Data Analysis
    • Utilize analytics tools like Google Analytics, Search Console, and SEMrush to measure the effectiveness of efforts.
    • Identify trends and opportunities for improvement based on performance data.
    • Provide regular reports and presentations to management on the performance of digital marketing campaigns.
  • Competitor Analysis
    • Competitively analyze competitor websites, SEO, content strategies, and more to inform our differentiation.
    Requirements
    • Bachelor's degree in marketing, digital marketing, or a related field preferred.
    • 1-2 years of experience in an SEO role required.
    • Strong understanding of SEO principles, proficiency with Google Ads, Google Analytics, Google Search Console, and WordPress.
    • Strong knowledge of SEO and Google Ads platforms like SEMrush, Moz, Optimize, etc.
    • Experience in setting up and optimizing PPC campaigns on all major search engines.
    • Ability to analyze data and translate insights into clear reports and presentations.
    • Excellent written and verbal communication skills.
    • Creative thinking and problem-solving abilities.
    • Ability to work independently and collaboratively in a team environment.
    • Proficiency with MS Word, Teams, PowerPoint, Excel, and Outlook.


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