Digital Media Strategist

22 hours ago


Remote, Oregon, United States myGwork Full time
Job Title: Digital Media Strategist

Join myGwork, a leading platform for the LGBTQ+ business community, and Ferguson, a renowned supplier of quality products, in their quest for excellence. As a Digital Media Strategist, you will play a pivotal role in shaping the company's media strategy, driving business results, and fostering a culture of innovation.

Key Responsibilities:
  • Develop and implement comprehensive media strategies across various channels, including TV, online video, display, social, audio, outdoor, and print.
  • Collaborate with the Media Strategy Marketing Manager to execute end-to-end media campaigns, ensuring seamless integration with the company's marketing objectives.
  • Work closely with cross-functional teams, including Creative, Performance, Owned, Analytics, Marketing Business Partners, and Field stakeholders, to drive business results.
  • Stay up-to-date with the latest media trends, opportunities, and insights, advising media planning and using data-driven insights to identify and define target audiences.
  • Support in performance recap development and measurement plan development, ensuring effective collaboration and execution of media plans.
Requirements:
  • Minimum 5-7 years of experience in media strategy and planning, ideally across both client and agency sides.
  • Experience developing well-rounded media campaigns that drive business results, with a strong understanding of market mix models, brand studies, and critical metric development.
  • Familiarity with planning across a full range of media channels, including TV, online video, display, social, audio, outdoor, and print.
  • Strong knowledge of the media landscape, the latest media trends, and media consumption.
  • Self-starter with excellent project management capabilities and a Bachelor's Degree in Business, Marketing, Communications, or a related field.
What We Offer:
  • A competitive benefits package, including health, dental, vision, paid time off, life insurance, and a 401(k) with a company match.
  • Meaningful and inclusive enhancements, such as mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities, and more.


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