Email Marketing Strategist

1 month ago


Menomonee Falls, Wisconsin, United States R & B Wagner Inc Full time
Email Marketing Specialist

At R & B Wagner Inc, we are seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our digital marketing team, you will play a crucial role in driving our digital marketing strategy through the creation and execution of effective email campaigns.

Key Responsibilities

This is a unique opportunity to work with a talented team and contribute to the success of our company. Your key responsibilities will include:
  1. Develop and Execute Email Campaigns: Create, manage, and execute email marketing campaigns that are personalized, segmented, and aligned with our business objectives.
  2. Email Marketing Automation Implementation: Implement and manage automation workflows, including triggered emails, drip campaigns, and lead nurturing sequences using Mailchimp, HubSpot, or similar platforms.
  3. Content Creation & Design: Collaborate with cross-functional teams to develop email copy, design elements, and ensure brand consistency.
  4. Campaign Automation: Build and optimize marketing automation workflows, including lead nurturing sequences, triggered emails, and drip campaigns.
  5. A/B Testing & Performance Optimization: Conduct A/B and multivariate tests to assess the performance of email campaigns and identify areas for improvement.
  6. Email List Management: Oversee email list hygiene, segmentation, lead scoring, and ensure compliance with CAN-SPAM laws, GDPR, and other data regulations.
  7. Collaboration with Sales & Marketing Teams: Work closely with sales teams to ensure seamless lead handoff and collaborate on list acquisition, lead qualification, and email performance improvement.
  8. Analytics & Reporting: Analyze email performance metrics, provide insights, and suggest data-driven improvements.
  9. Database & Platform Management: Manage email platforms, ensuring data integrity, proper tagging, and campaign tracking.
  10. Industry Best Practices: Stay updated on email marketing trends, best practices, deliverability optimization, and emerging technologies to enhance campaign effectiveness.
  11. Perform Additional Duties as Assigned: Support various projects and initiatives as directed by management, ensuring alignment with overall business objectives and team goals.
Requirements

To be successful in this role, you will need to have:
  1. Education and Experience: A Bachelor's degree in Marketing, Communications, or a related field, and 2-5 years of experience in email marketing, digital marketing, or related roles.
  2. Technical Proficiency: Experience with email platforms, HTML & CSS for email design, and knowledge of web technology.
  3. Creative & Analytical Balance: Strong copywriting and design capabilities paired with the ability to analyze and optimize campaign performance using data.
  4. Team Collaboration: Ability to collaborate with internal and external stakeholders, ensuring campaign goals align with broader business objectives.
  5. Attention to Detail: Extreme attention to detail and the ability to manage multiple campaigns simultaneously.
  6. Customer-Centric Approach: Demonstrated experience in building campaigns that resonate with target audiences, improving engagement and conversions.


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