Content Strategist

4 days ago

Falls Church, Virginia, United States Pinkston Full time
Job Description

Job Title: Content Strategist

Job Summary:

Pinkston is seeking a highly skilled Content Strategist to join our Organic Social Media Team. As a Content Strategist, you will be responsible for developing and executing organic social media strategies that align with client goals and objectives.

Key Responsibilities:

  • Lead the development of organic content strategies for social media that support clients' brand objectives, marketing goals, and PR initiatives.
  • Collaborate with PR teams, content creators, and clients to ensure content plans are effective, innovative, and aligned with client messaging.
  • Analyze trends, audience insights, and platform updates to craft social media strategies that resonate with target audiences.
  • Supervise and execute the content creation process for your assigned clients, ensuring all assets meet brand standards and resonate with the target audience.
  • Provide guidance and feedback to Content Creators to ensure quality, engagement, and alignment with broader strategies.
  • Collaborate with and advise PR teams on developing and maintaining a content calendar, ensuring timely delivery of content that aligns with clients' events, campaigns, and announcements.
  • Review and assess the effectiveness of content strategies through regular analysis of social media metrics and performance data.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in content creation and social media strategy, preferably within an agency or public relations environment.
  • Proven client management experience.
  • Proven experience leading successful social media campaigns across multiple platforms.
  • Proficiency in using social media platforms, scheduling tools, and analytics software.
  • Excellent analytical skills with the ability to interpret data and translate it into effective strategy changes.
  • Excellent writing skills with a keen eye for grammar, spelling, and storytelling.
  • Demonstrated leadership abilities, with experience mentoring or managing junior content creators.
  • Strong eye for design and experience in creating visual content using graphic design tools.
  • Creative thinking and the ability to generate fresh and innovative content ideas.
  • Strong organizational and time-management skills to meet deadlines effectively.

Preferred Qualifications:

  • Proficiency in Adobe Creative Suite, Canva, or similar content creation tools.
  • Experience with social media management platforms like Sprout Social.
  • Experience in video and photo editing.
  • Familiarity with PR and broader marketing strategies.
  • Familiarity with executing boosted posts and digital ads on social media.

About Pinkston:

Pinkston is a strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, Pinkston has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways.

Benefits:

Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee's retirement annually regardless of employee participation.

Equal Opportunity Employer:

Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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