Content Strategist

4 weeks ago

Falls Church, Virginia, United States Pinkston Full time
Job Summary

We are seeking a highly skilled Content Strategist to join our Organic Social Media Team at Pinkston. As a key member of our team, you will be responsible for developing and executing organic social media strategies that align with client goals and objectives.

You will work closely with our PR teams to craft comprehensive content plans that drive engagement and foster creativity. Your ability to interpret data and craft actionable insights will be essential in telling the story behind the numbers and enabling continuous improvement and measurable success for our clients.

In this role, you will also serve as a key point of contact for clients, representing our organic social media team during calls and meetings. You will play a hands-on role in creating compelling written, visual, and multimedia content that captivates audiences and drives engagement.

Collaborating across teams, you will design data-driven strategies that elevate brand presence and boost audience growth on multiple platforms.

Key Responsibilities
  • Develop and execute organic social media strategies that support client objectives and marketing goals.
  • Collaborate with PR teams and content creators to ensure content plans are effective, innovative, and aligned with client messaging.
  • Analyze trends, audience insights, and platform updates to craft social media strategies that resonate with target audiences.
  • Supervise and execute the content creation process for assigned clients, ensuring all assets meet brand standards and resonate with the target audience.
  • Provide guidance and feedback to content creators to ensure quality, engagement, and alignment with broader strategies.
  • Collaborate with PR teams on developing and maintaining a content calendar, ensuring timely delivery of content that aligns with client events, campaigns, and announcements.
  • Review and assess the effectiveness of content strategies through regular analysis of social media metrics and performance data.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in content creation and social media strategy, preferably within an agency or public relations environment.
  • Proven client management experience.
  • Proven experience leading successful social media campaigns across multiple platforms.
  • Proficiency in using social media platforms, scheduling tools, and analytics software.
  • Excellent analytical skills with the ability to interpret data and translate it into effective strategy changes.
  • Excellent writing skills with a keen eye for grammar, spelling, and storytelling.
  • Demonstrated leadership abilities, with experience mentoring or managing junior content creators.
  • Strong eye for design and experience in creating visual content using graphic design tools.
  • Creative thinking and the ability to generate fresh and innovative content ideas.
  • Strong organizational and time-management skills to meet deadlines effectively.

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