Digital Marketing Director

5 days ago


Reston, Virginia, United States Club Car Full time

Job Title: Digital Marketing Manager

Job Summary:

The Digital Marketing Manager is a critical role at Club Car, responsible for leading our digital marketing efforts to engage and acquire new customers, drive revenue, and scale growth. We're seeking a seasoned professional with expertise in digital marketing channels, technologies, and best practices to join our team.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to drive website traffic, conversions, and revenue growth.
  • Analyze website activity and user behavior to identify opportunities for improvement and optimize site performance.
  • Manage and maintain our content management system (CMS) to ensure regular content updates and website functionality.
  • Stay up-to-date with the latest industry trends, guidelines, and algorithm changes to ensure our digital marketing efforts remain effective.
  • Collaborate with cross-functional teams, including Product Marketing, Content Marketing, Marketing Operations, and Sales Development, to drive business growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 7 years of work experience in digital marketing, with a focus on website management, SEO, and PPC.
  • Expert-level understanding of digital marketing channels, technologies, and best practices.
  • Strong analytical skills, with proficiency in marketing analytics and reporting tools.
  • Ability to work independently and collaboratively as part of a remote team.

Location: Augusta, GA or Charlotte, NC

Travel: 10%



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