Digital Marketing Director
5 days ago
Job Title: Digital Marketing Manager
Job Summary:
The Digital Marketing Manager is a critical role at Club Car, responsible for leading our digital marketing efforts to engage and acquire new customers, drive revenue, and scale growth. We're seeking a seasoned professional with expertise in digital marketing channels, technologies, and best practices to join our team.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive website traffic, conversions, and revenue growth.
- Analyze website activity and user behavior to identify opportunities for improvement and optimize site performance.
- Manage and maintain our content management system (CMS) to ensure regular content updates and website functionality.
- Stay up-to-date with the latest industry trends, guidelines, and algorithm changes to ensure our digital marketing efforts remain effective.
- Collaborate with cross-functional teams, including Product Marketing, Content Marketing, Marketing Operations, and Sales Development, to drive business growth.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 7 years of work experience in digital marketing, with a focus on website management, SEO, and PPC.
- Expert-level understanding of digital marketing channels, technologies, and best practices.
- Strong analytical skills, with proficiency in marketing analytics and reporting tools.
- Ability to work independently and collaboratively as part of a remote team.
Location: Augusta, GA or Charlotte, NC
Travel: 10%
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