Category Marketing Director

4 weeks ago

Westminster, Colorado, United States Ball Corporation Full time
Job Description

This position will be posted internally for a minimum of 3 days and will remain open until filled or adjusted based on the volume of applicants.

Further your career at Ball, a world leader in manufacturing sustainable aluminum packaging. Achieve extraordinary things when you join our team, and make a difference in your professional development, the community, and around the globe.

Ball is thrilled to receive Newsweek's 2023 Top 100 Global Most Loved Workplace award. As a sustainable product leader, we have over 21,000 global team members. From endlessly recyclable aluminum cans, and cups, to aerosol bottles, our goal is to contribute to a better community, society, and world.

Primary Purpose of this Position:

The Category Marketing Manager is a key leadership role within the marketing department, responsible for developing and executing strategic marketing initiatives to drive business growth and achieve organizational objectives.

This role involves creating and implementing innovative marketing strategies, leading cross-functional teams, analyzing market trends, building category plans and leveraging consumer insights to develop impactful campaigns.

The Category Marketing Manager collaborates closely with senior leadership, innovation, commercial teams, external partners and customers to ensure alignment and successful execution of marketing initiatives.

Responsibilities:
  • Collaborate with analytics team and customers to develop deep understanding of beverage categories, customer needs, and consumer buying behavior to identify opportunities for growth.
  • Utilize quantitative and qualitative data to influence internal and external stakeholders.
  • Partner with commercial strategy to build business cases based on: consumer and customer value, technical feasibility and P&L viability to ensure prioritization of resources to deliver on growth objectives.
  • Lead cross-functional innovation team through stagegate process. Develop commercialization plans and deliver go-to-market strategy for new product launches and commercial capability.
  • Support development of value proposition through communication of core competencies and development of internal initiatives that create value for target customers and build positioning strategies.
  • Translate Ball value proposition into customized stories that grow existing and engage new customers in T2T engagements.
  • Collaborate with coms team to connect commercial initiatives to communication and media execution as well as arena partnerships.
  • Establish customer lifecycle management strategy to identify critical touchpoints along the customer journey for both new business and key accounts.
  • Evaluate and execute tradeshow and trade media strategies.
  • Foster close working relationships with South America and EMEA marketing leads to establish global enterprise strategies and share best practices.
Requirements:
  • Minimum of a Bachelor's Degree required, MBA preferred.
  • Minimum of 2-3 years of experience working in consumer packaged goods industry in brand marketing, sales, revenue growth management, insights or finance.
  • Experience with syndicated data systems like Nielsen or Circana, preferred.
  • Customer facing experience.
  • Analytical ability and can interpret data and insights to drive decision-making.
  • Excellent leadership and team management skills, with the ability to inspire and motivate team members.
  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
  • Creative thinking and problem-solving abilities, with a results-oriented mindset.
  • Thriving in a fast-paced, dynamic environment and manage multiple priorities effectively.
Knowledge of the following areas:
  • Marketing strategy, tactics and planning.
  • Analyzing data within categories, channels and products.
  • Marketing tools and software, as well as Microsoft Office suite.
  • Industry trends, best practices, and emerging technologies in marketing.
Compensation & Benefits:
  • Hybrid On-Site Work Environment: Based in Colorado, this position requires regular in-person engagement by working on-site for three (3) or more days per work week (with core collaboration days of Tuesday, Wednesday and Thursday). [Travel and local commute between Ball locations and other possible non-Ball locations may be required.]
  • Hiring Salary Range: $93,100 - $133,290 (Salary to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.)
  • This role will be eligible to participate in the annual incentive compensation plan.
  • Ball includes a comprehensive benefits structure, Go to our career site and click "Total Rewards" to learn more.

Ball Corporation is proud to be an Equal Opportunity Employer. We actively encourage applications from everybody. All qualified job applicants will receive consideration without regard to race, color, religion, creed, national origin, aboriginality, genetic information, ancestry, marital status, sex, sexual orientation, gender identity or expression, physical or mental disability, pregnancy, veteran status, age, political affiliation or any other non-merit characteristic.

When you join Ball you belong to a team of over 21,000 members worldwide. Our products range from infinitely recyclable aluminum cans, cups to aerosol bottles that enable our customers to contribute to a better world. Each of us has a deep commitment to diversity and inclusion which is the foundation of our culture of belonging. Everyone at Ball is making a difference by doing what we love. Because what we create may change, but what we will always make is a difference.

Please note the advertised job title might vary from the job title on the contract due to local job title structure and global HR systems.

No agencies please.

#LI-CK1

#LI-Hybrid

Ball Corporation

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