Content Marketing Specialist
4 weeks ago
MSIGHTS is seeking a highly skilled Content Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a content strategy that drives traffic, engages and converts target prospects, and improves shared content across social media channels.
Key Responsibilities:
- Develop interesting data and research-driven B2B content (whitepapers, blogs, webinars, social media posts, etc.) that aligns with our brand voice and resonates with our target audience.
- Partner cross-functionally to develop a content strategy and execute a content calendar that supports the needs of our Business Development team and aligns with overarching lead generation growth goals.
- Monitor content performance and make data-informed analyses with proactive recommendations.
- Stay up-to-date with content developments in the market and generate new ideas to draw the attention of our desired audience.
Requirements:
- 3+ years experience in B2B content marketing, ideally with experience from a small to medium-sized software or technology company.
- Strong communication skills, both written and verbal, and the ability to work well with internal teams.
- Must have a strong working knowledge of PowerPoint, LinkedIn, event platforms (e.g., ON24, etc.), and CRM or Marketing Automation platforms.
- Must be detail-oriented, and committed to quality, all while being flexible in a fast-paced international work environment.
About MSIGHTS:
MSIGHTS helps enterprise marketers maximize the value of their media through better control of marketing and data operations and by bringing together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting.
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