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Marketing and Communications Director

1 month ago

Dayton, Ohio, United States FC Industries Inc Full time
About FC Industries Inc

FC Industries Inc is a leading metal manufacturing company with a rich history dating back to 1972. As a family-owned and operated business, we value strong relationships and a supportive team culture.

As a Marketing and Communications Manager at FC Industries Inc, you will play a key role in shaping our brand's story and creating authentic communications that connect with our customers and team. Your responsibilities will include developing and producing marketing communications to support business goals, creating and implementing marketing strategic plans for multiple business lines, and managing the design, production, and distribution of media.

Key Responsibilities:

  • Develop and produce marketing communications to support business goals
  • Create and implement marketing strategic plans for multiple business lines
  • Manage the design, production, and distribution of media including websites, press releases, videos, social media, events, and support materials
  • Create and maintain content for internal digital bulletin boards
  • Manage and protect brand standards for each brand and product line
  • Collaborate with content experts including sales, engineering, IT, and HR
  • Partner with freelancers, marketing agencies, media, advertisers, community representatives, sponsorship organizers, and industry associations
  • Create, maintain, and manage corporate tradeshow booth displays
  • Represent FC Industries Inc and/or its subsidiaries for developing public relations when necessary
  • Manage related contracts, subscriptions, and budgets
  • Follow work Instructions, procedures, and company policies, including safety procedures and quality systems requirements

Requirements:

  • Bachelor's degree or equivalent experience with emphasis in journalism, marketing or related field
  • Minimum 5 years' experience in marketing, communications and/or public relations
  • Proven project management skills and superior verbal, written, and presentation skills
  • Ability to think creatively and conceptually as well as analytically
  • Experience developing strong relationships with media and successfully pitching stories
  • Demonstrated knowledge of market research and business development to gather leading practice insights and discover new trends and directions and unique marketing and communication opportunities
  • Demonstrated understanding of long-term market forecasts, trends and competitive positions to maximize advantages while executing strategy
  • Experience providing leadership in marketing and communications of multiple brands
  • Ability to conceptualize and create promo materials that accurately convey brand identity

Preferred Qualifications:

  • Fluency in programs such as Adobe Photoshop and Premier
  • Web Design experience
  • Adobe InDesign, PhotoShop and Illustrator are the most critical
  • Should have working knowledge of MS Clarity, Google Analytics and Google Ads to manage site performance, SEO, and trend tracking

Physical Requirements:

  • Ability to maneuver production facility, vendor and customer locations as needed
  • Ability to operate office equipment including phones, computer, copier, and fax
  • Ability to sit or stand for long periods of time
  • Ability to set up / tear down various displays or trade show booth as needed