Public Relations Manager

3 days ago

Orlando, Florida, United States Kessler Collection Full time

Job Summary: We are seeking a talented and proactive Public Relations Manager to join our prestigious hotel collection, Kessler. This position is responsible for playing a crucial role in shaping the public image of our hotels, restaurants, and experiences.

Key Responsibilities:

  • Develop and implement comprehensive public relations strategies to promote the hotel's brand, restaurants, amenities, and unique offerings to local and regional audiences.
  • Cultivate and maintain positive relationships with local media contacts, travel writers, bloggers, influencers, content creators, and industry stakeholders to generate positive press coverage and media mentions.
  • Create engaging press releases, media pitches, and promotional materials highlighting key events, initiatives, and special promotions at the hotel.
  • Coordinate media hosting opportunities, press familiarization trips, media dinners/events, and special activations to showcase the hotel's facilities, culinary offerings, and guest experiences.
  • Collaborate closely with the marketing team to align PR efforts with overall marketing campaigns, social media strategies, and digital marketing initiatives.
  • Monitor media coverage and track sentiment while also identifying emerging trends.
  • Fulfill incoming media requests for multimedia content, including photography and videos to showcase the hotel's unique features and amenities.
  • Develop partnerships and sponsorship opportunities with local organizations, cultural institutions, and community events to enhance the hotel's visibility and community engagement.
  • Measure and analyze the effectiveness of PR campaigns using metrics such as media impressions, advertising value, website traffic, and social media engagement, and provide monthly reporting.

Requirements:

  • Bachelor's degree in public relations or communications - required.
  • Proven experience (5-7 years) working in public relations, corporate communications, or hospitality marketing - required.
  • Hospitality experience - required.
  • Luxury experience - required.
  • Agency experience - required.

Knowledge, Skills, and Abilities:

  • Strong written and verbal communication skills, with the ability to craft compelling narratives and engaging content for various audiences.
  • Excellent interpersonal skills and the ability to build and maintain relationships with media contacts, influencers, and industry partners.
  • Demonstrated success in securing media coverage and managing media relations in a competitive market environment.
  • Proficiency in digital marketing tools and social media platforms, with a keen understanding of how to leverage digital channels to amplify PR efforts.
  • Strategic thinking and problem-solving abilities, with a proactive approach to identifying opportunities and addressing challenges.
  • Experience organizing and executing press events, media tours, and promotional campaigns with attention to detail and creativity.
  • Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
  • A passion for hospitality and a commitment to delivering exceptional guest experiences while upholding the hotel's brand standards and values.

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