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Social Media Lead for Next-Gen Brands
2 months ago
The Social Media Lead for Emerging Brands will spearhead our Emerging Brands Social Pod, directing the growth and strategic vision for four pivotal brands: Pop Hive, Concerts, CountryHub, and Hoodlum. Initially overseeing a team of two Social Media Managers, this position presents the opportunity to expand and lead a larger team in the future. Reporting directly to the VP of Content, this role will collaborate closely with the Social Lead for Core Brands.
Key Responsibilities- Strategic Development: Lead the strategy formulation, growth initiatives, and innovative approaches across Low Battery's Emerging Social Brands, which include @countryhub, @pophive, @hoodlum, and @concerts, collectively reaching over 5 million cross-platform audiences.
- Team Management: You will have direct oversight of a growing team of social media managers. This role goes beyond project coordination; your output and results will reflect the team's performance. You will coach, develop, and mentor your team while conducting performance evaluations.
- 24/7 Social Engagement: Social media operates around the clock. Be prepared to work during evenings, weekends, and holidays as necessary to support your team.
- Collaboration with Sales: Partner closely with the Sales team to execute RFPs. Provide social media insights during proposal development, oversee campaign implementation, and supply performance data to guide future proposals.
- Social Media Expertise: Stay informed about social media trends, emerging platforms, and industry best practices. Introduce innovative ideas and strategies to maintain a fresh and competitive social media presence.
- Team Support: When needed, assist with emerging social pages, especially during breaking news, large campaigns, or team member absences, ensuring consistent and high-quality output across all accounts.
- Content Planning: Oversee the development of a quarterly content calendar and release strategy.
- Contribute to Team Direction: Collaborate with the Social Lead (Core) to facilitate bi-weekly social team meetings.
- Results-Oriented: Focus on monthly follower growth, engagement rate improvement, and impression increases for emerging brands.
- Activity Metrics: Ensure the emerging brands produce over 2,500 posts per quarter.
- 5+ years of relevant social media experience.
- Experience managing highly visible brand channels in a live environment.
- Proven track record in leading a team of social media managers.
- A deep passion for social media and internet culture.
- Exceptional news judgment and strong verbal/written communication skills.
- Competitive salary.
- Fully remote work environment.
- Annual team summits.
- Comprehensive health benefits (Medical, Dental, Vision, Life, etc.).
- Yearly budget for skills development.
RapTV is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
