Social Media Strategist

4 weeks ago

Los Angeles, California, United States ORLY International Full time
Job Title: Sr. Social Media Manager

This is a key role within ORLY International, responsible for shaping the company's social media presence and driving engagement with our target audience.

The ideal candidate will have a deep understanding of current and emerging social media platforms, as well as a proven track record of growing communities and brand advocacy.

Key Responsibilities:
  • Design and implement social media strategies across all platforms to align with business goals.
  • Oversee day-to-day management of campaigns and ensure brand consistency on all company social media platforms.
  • Create actionable plans to grow and maintain followers through brand platforms.
  • Craft engaging content for daily posting, including original text, photos, and videos.
  • Develop and maintain a strong understanding of brand aesthetics and translate into digital storytelling.
  • Ensure brand consistency through tone of voice, messaging, and visuals.
  • Track and report on platform activities weekly, monthly, and annually, providing feedback and recommendations based on performance data.
  • Work closely with the customer service/operations team to ensure all customer service complaints and queries made on social media are dealt with quickly and effectively in real-time.
  • Audit social media platforms as needed and track social media traffic.
  • Stay up to date with current technologies, trends, and best practices in social media, design tools, and applications.
Requirements:
  • At least 6 years' experience in a social media environment.
  • Deep understanding of current and emerging social media platforms.
  • Proven history of growing communities, engagement, and brand advocacy.
  • Excellent planning and workflow management skills.
  • A good understanding of Millennial and Gen Z generations and a passion for what engages them.
  • A creative eye for copy, video, and design, and experience working with designers.
  • Budget management experience.
  • Excellent communication and collaboration skills.
  • Flexibility, resilience, persistence, and a 'can do' attitude.
  • Proven analytical and ROI reporting skills.
  • Working knowledge of Adobe Creative Suite - Photoshop, Illustrator, and Premiere.

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