Market Research Analyst

4 days ago


Philadelphia, Pennsylvania, United States Promo Builder LLC Full time
Market Research Analyst Opportunity

We are seeking a detail-oriented Market Research Analyst to gather customer insights and analyze data to support decision-making processes related to product development, pricing, and promotions. The ideal candidate will independently evaluate qualitative data, market trends, and competitive strategies to enhance business competitiveness.

Main Responsibilities:
  • Collect and consolidate consumer, competitor, and market data for actionable insights and reports
  • Create surveys to understand customer preferences in alignment with business objectives
  • Analyze statistical data using various methods to inform business strategies
  • Evaluate pricing, marketing tactics, and distribution channels
  • Identify and engage with potential leads and vendors
  • Conduct market research SWOT analysis
  • Interpret data to generate reports and recommendations
  • Utilize online research tools and databases for data cataloging
  • Provide competitive analysis and identify market trends
  • Maintain up-to-date knowledge of market trends and best practices
  • Ensure confidentiality of sensitive information
Requirements:
  • Prior experience in Market Research Analysis
  • Ability to analyze large datasets and multitask effectively
  • Strong communication and presentation skills
  • Proficiency in statistical tools, databases, and MS Office
  • Knowledge of CRM systems and data collection methods
  • Understanding of data warehousing and modeling
  • Strong analytical and critical thinking abilities
  • Degree in Statistics, Marketing, or related field


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