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Marketing and Public Relations Director

2 months ago

Lincoln, Nebraska, United States AccorHotels Full time
Job Summary

As a Marketing and Public Relations Director at AccorHotels, you will be responsible for maintaining good working relationships with local and international media outlets. Your primary goal will be to execute media placements for the hotel through news releases and personal contacts.

Key Responsibilities
  • Maintain current media lists, including local and international travel, leisure, lifestyle, entertainment, business, and food editors.
  • Develop business and leisure travel promotions, releasing them to press and/or target audiences.
  • Explore valuable media trades where appropriate.
  • Serve as the hotel spokesperson, making all official statements to the media, especially during crisis situations.
  • Maintain a photo/electronic library of the hotel's Executive Committee and other aspects of the hotel.
  • Maintain and update the hotel's website.
  • Submit stories/photos to media regularly and monitor news coverage, circulating it internally.
  • Maintain an updated hotel press kit, including news releases, Executive Committee biographies, and photos.
  • Establish PR and Communications programs that benefit and support sales and F&B strategies and initiatives.
  • Assist the Director of Sales and Marketing in developing and producing sales support materials for the hotel.
  • Assist the Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials.
  • Contribute to the employee newsletter, announcements, and other printed materials published by the Talent & Culture department.
  • Monitor all printed materials to ensure adherence to corporate identity standards.
  • Arrange photography of VIP guests and maintain archives.
  • Coordinate all special events and promotions to maximize publicity.
  • Evaluate requests for hotel donations of services/financial participation from civil, social, and charitable organizations.
Team Management
  • Interview, select, and recruit team members.
  • Identify and develop team members with potential.
  • Conduct performance reviews with the team.
  • Constantly monitor team members' appearance, attitude, and degree of professionalism.
  • Develop, conduct, and maintain all staff training programs for team members.
Other Responsibilities
  • Attend all briefings, meetings, and trainings assigned by management.
  • Maintain a high standard of personal appearance and hygiene at all times.
  • Be aware of the hotel fire and life safety/emergency procedures.
  • Perform other reasonable duties assigned by management.