Marketing Outreach Specialist for Senior Care Facilities

6 days ago


Rochester, New York, United States Empowered Staffing Full time
Job Title: Marketing Outreach Specialist for Senior Care Facilities

We are seeking a highly skilled and experienced Marketing Outreach Specialist to join our team at Empowered Staffing. As a key member of our marketing team, you will play a crucial role in growing our presence in the Rochester market and driving census throughout our facilities.

Job Summary:

The ideal candidate will have experience building strong relationships with healthcare providers, hospitals, and clinics to increase referrals and drive admissions. You will be responsible for coordinating with our admissions team and clinical staff to ensure smooth transitions for incoming residents, while also highlighting our services and unique qualities to referral sources and families.

Main Responsibilities:
  • BUILD STRONG RELATIONSHIPS: Develop and maintain strong relationships with hospitals, physicians, clinics, rehabilitation centers, and other healthcare providers to increase referrals and drive admissions.
  • SERVE AS PRIMARY POINT OF CONTACT: Act as a primary point of contact for referral sources, ensuring they understand our offerings and benefits.
  • COORDINATE ADMISSIONS: Review potential patient referrals to ensure they meet our facility's criteria and are a good fit for the level of care provided.
  • FACILITATE SMOOTH TRANSITIONS: Coordinate with our admissions team and clinical staff to facilitate smooth transitions for incoming residents.
Requirements:
  • EXPERIENCE IN HEALTHCARE MARKETING: 2+ years of experience in healthcare marketing or a related field.
  • STRATEGIC THINKING: Ability to think strategically, analyze census trends, and adjust sales and marketing plans for maximum impact.
  • SELF-MOTIVATED TEAM PLAYER: Self-motivated and enthusiastic team player with a passion for helping others.
Why Work with Us?
  • CULTURE OF COLLABORATION: Opportunity to join a collaborative team where your ideas are valued and encouraged.
  • COMPETITIVE COMPENSATION: Competitive compensation package and endless opportunities for career growth.

We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience.



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