Regional Marketing Director
4 weeks ago
About the Role:
We are seeking a highly motivated and experienced Regional Marketing Director to join our team in Las Vegas. As a key member of our marketing team, you will be responsible for developing and executing marketing plans for Live Nation's residency shows in Las Vegas.
Key Responsibilities:
- Act as the primary local contact for artist marketing representatives regarding venue and show marketing plans.
- Partner with the local talent buying team to manage the success of local events across multiple venues.
- Create impactful promotions for Live Nation events using multiple regional media partners.
- Compile and share extensive audience and artist demographic information to shape development of marketing plans.
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue.
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools.
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
- Work with internal stakeholders to provide post show marketing analytics recaps to artists.
- Coordinate street team and grassroots marketing efforts with local market contacts.
- Day of show event coverage as necessary.
Requirements:
- Bachelor's degree preferred, but not required.
- Strong organizational skills and attention to detail.
- Minimum of 8+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting preferred.
- Minimum of 8+ years prior experience managing local media relationships preferred.
- Minimum of 8+ years working with artist marketing representatives preferred.
- Vast knowledge of the Las Vegas marketing landscape.
- Ability to work day, evening and weekend hours, based on the needs of daily business operations.
- Ability to work in a very busy, high-pressure, team setting.
- Ability to troubleshoot and problem solve independently.
- Excellent communication skills, both verbal and written.
Benefits:
- Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
- Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets.
- 401(k) program with company match, Stock Program Reimbursement.
- New parent programs & support including caregiver leave and baby bonus, infertility support.
- Tuition reimbursement, student loan repayment internal growth and development programs & trainings.
- Volunteer time off, crowdfunding network.
About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
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