Marketing Director
4 weeks ago
About the Role:
We are seeking a highly skilled and experienced Director of Marketing and Communications to lead our marketing efforts and enhance our brand presence. As a real estate owner and manager specializing in multifamily properties, we need a visionary leader to drive our comprehensive marketing strategy.
Key Responsibilities:
* Develop and execute a comprehensive marketing strategy aligned with company goals.
* Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs.
* Manage and mentor a high-performing marketing team across various geographic regions and media.
Multi-Channel Marketing:
* Lead the creation, implementation, and execution of engaging campaigns across multiple channels, including PR initiatives, signage and advertising, drip email campaigns, social media strategy, website content optimization, and onsite marketing materials.
Customer Acquisition & Retention:
* Design and execute outreach campaigns to attract new residents.
* Develop and implement resident retention programs to foster loyalty and minimize turnover.
* Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis:
* Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives.
* Utilize data analytics to measure campaign effectiveness and ROI.
* Prepare comprehensive reports on marketing performance and insights.
Budget Management:
* Develop and manage the annual marketing budget.
* Track expenses and ensure cost-effective resource allocation.
Event Coordination:
* Plan and execute engaging resident events, leasing events, and community gatherings.
* Represent the company at industry conferences and networking events.
Qualifications:
* Bachelor's degree in Marketing, Communications, or a related field.
* 10+ years of marketing experience, with at least 5 years in a management role.
* Demonstrated experience in multifamily. Experience in Las Vegas multifamily is a plus.
* Proven track record of leading successful marketing campaigns across various channels.
* Experience managing a call center or customer service team is a plus.
Equal Opportunity Employer:
GPAC is an equal opportunity employer and welcomes applications from diverse candidates.
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