Digital Asset Management Director

2 weeks ago


Detroit, Michigan, United States Starcom Full time

About the Role

As a Digital Asset Management Director, you'll play a pivotal role in ensuring the seamless flow of creative assets for our digital media campaigns. You'll collaborate closely with internal teams, external stakeholders, and creative agencies to manage every stage of the asset lifecycle, from initial concept to final delivery.

Your Responsibilities:

  • Lead creative kick-off meetings with internal and external partners to define project scope and expectations.
  • Develop detailed specifications for digital assets in collaboration with the media team, ensuring alignment with campaign objectives.
  • Maintain clear and consistent communication regarding asset status, timelines, and potential roadblocks.
  • Oversee custom program development, including production schedules and asset routing between clients, agencies, and media partners.
  • Conduct initial quality assurance checks on delivered assets to confirm adherence to specifications and technical requirements.
  • Liaise with the operations team to ensure timely trafficking and deployment of creative assets across digital platforms.
  • Contribute to the creation of compelling creative decks that showcase campaign strategies, asset specs, and best practices during client presentations.

Your Qualifications:

  • 4+ years of experience in a creative or media agency environment.
  • Experience supporting clients in the entertainment industry is highly valued.
  • Strong understanding of digital media creative specifications, IAB standards, and related concepts.
  • Proven ability to manage multiple complex campaigns simultaneously while maintaining meticulous attention to detail.
  • Exceptional project management skills, including time management, organization, and prioritization.
  • Proficiency in Microsoft Office Suite, with advanced Excel skills.
  • Excellent interpersonal and communication skills, enabling effective collaboration across disciplines with colleagues, clients, and partners at all levels.
  • Basic knowledge of Google Campaign Manager or Studio is a plus.
  • Demonstrated critical thinking and problem-solving abilities, with a knack for proposing innovative solutions.


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