Creative Asset Management Director

2 months ago

Detroit, Michigan, United States Starcom Full time
Job Description

This position plays a crucial role in facilitating the creative development and production process between clients, design agencies, and media partners to ensure timely and accurate execution of our digital ad campaigns.

You will be the kind of professional who has a mastery of interpersonal skills, project management life cycles, and acute attention to detail in a fast-paced agency environment.

Key Responsibilities:
  • Manage multiple complex campaigns and lines of businesses
  • Manage, execute, and oversee the development of creative video/custom program development (concept to launch), including production timelines and technical specifications, and routing of digital display, video, and other creative assets between the client, internal teams, creative agencies, and media partners
  • Manage and oversee the internal creative traffic process from ideation to launch soup to nuts for all digital/advertising campaigns
  • Strategize and partner with the agency teams to establish baseline project plans for all agency deliverables - using Project Management best practices and/or tools
  • Manage and oversee the Quality Control process to ensure
  • Develop reports/documentation to keep clients and agency informed on projects/campaigns, deliverable progress, and issue tracking
  • Analyze and prioritize multiple activities and project needs, while establishing attainable deadlines
  • Resolve project issues and escalate challenges and risk as needed to internal and external stakeholders
  • Manage and ensure efficient workflows within the department
  • Effectively assign, delegate, coordinate, and monitor all PM team member's activities and projects to ensure they are delivering as promised (on time, on budget, etc.)
  • Manage the overall quality control process and verify all internal and external assets meet all specifications and uphold quality standards of client/agency
  • Provide leadership, motivation, mentoring, and training for the project management team
  • Manage and direct outside partners as needed (specialized agencies, illustrators, photographers, graphic designers, etc.)
  • Partner with Media Buyers to provide creative insights and advise on creative feasibility when evaluating new media opportunities/projects
Qualifications:
  • 5 years of agency and strong project management experience. Experience with agencies that have a heavy production environment (digital, experiential, social, video, photography) is a plus.
  • Strong communication, interpersonal, and management skills
  • Advanced understanding of the advertising industry and multiple media types (digital, video, social, print, cinema, ooh, etc.)
  • Knowledge of marketing and agency-related technologies and trends
  • Excellent verbal ability and personal diplomacy
  • Strong knowledge of digital media creative specs, IAB standards, and related concepts
  • High degree of proficiency in Microsoft Office applications
  • Excellent interpersonal skills, with the ability to communicate (verbal and written) effectively and efficiently across disciplines with colleagues, clients, and partners at all levels
  • Basic knowledge of Google Campaign Manager or Studio is a plus

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