Senior Media Strategist

10 hours ago

Birmingham, Michigan, United States Zenith Full time

Job Title: Senior Media Strategist

Job Summary:

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As a Senior Media Strategist, you will support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned clients' businesses.

Key Responsibilities:

  • Contribute to the development of and execute strategy for the functional area
  • Develop media strategy and recommendations under supervisor guidance
  • Present media plans and provide plan maintenance, including objectives, strategies, and updates
  • Maintain stewardship of reports, including competitive analysis using strategy software to assess media schedules of competitors, interpret data, and draw conclusions
  • Prepare flowcharts and budgets for media plan development and maintenance
  • Prepare and issue buying specs and guidelines to buyers, including delivery goals and budgets, for use in negotiations
  • Review and verify media buys to ensure proper execution
  • Meet with the vendor community to analyze value and applicability of media channels for client media plans

Requirements:

  • B.A. or B.S., preferably in Marketing, Advertising, or a related field
  • 2+ years of experience in media planning/strategy
  • Agency experience highly preferred
  • Computer skills/software knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
  • Strong knowledge of cross-channel media, with a drive for curiosity and passion for clients' businesses
  • Demonstrate ability to learn new proprietary software and processes quickly and proficiently
  • Solid written and verbal skills, with the ability to present to clients, maintain client correspondence, and internal documentation
  • Detail-oriented, good follow-through, able to multi-task, and work well under tight deadlines in a fast-paced environment
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Be a resource to others in the resolution of complex problems/issues

Additional Information:

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.

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