Customer Experience Strategist

3 days ago


Chicago, Illinois, United States Aspen Dental Full time

Aspen Dental is seeking a seasoned professional to drive customer engagement and retention across our dental category. With over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices, we're committed to delivering high-quality consumer healthcare experiences at scale.

Key Responsibilities:

  • Develop and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice, aligning with the broader business objectives and marketing strategies of both brands.
  • Design and refine customer journey maps for both brands, ensuring that every touchpoint is strategically crafted to maximize customer acquisition, experience, and lifetime value.
  • Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.

Requirements:

  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.
  • 15+ years of progressive and broad experience in CRM marketing, including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution.
  • 7+ years of experience leading multi-functional teams.
  • Broad knowledge of CRM and CDP tools, including marketing automation platforms and relational databases.

Compensation: $220,000 - $280,000 + bonus opportunity.



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