Digital Content Strategist

1 week ago


Michigan, United States Stout Full time

Job Summary:

We are seeking a highly skilled Digital Content Strategist to join our team at Stout. As a Digital Content Strategist, you will be responsible for managing and maintaining our corporate website, ensuring that all content is accurate, up-to-date, and engaging for our audience.

Key Responsibilities:

  • Develop and implement a content strategy that aligns with our business goals and objectives.
  • Manage and maintain our content management system, ensuring that all content is properly categorized, tagged, and optimized for search engines.
  • Collaborate with our digital marketing team to develop and implement content marketing campaigns that drive engagement and conversions.
  • Ensure that all content is accessible and compliant with web accessibility standards.
  • Monitor and analyze website analytics to inform content decisions and optimize user experience.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 5-10 years of experience in digital marketing, with a focus on content strategy and management.
  • Proven track record of developing and implementing successful content marketing campaigns.
  • Strong understanding of web development and content management systems.
  • Excellent communication and project management skills.

Preferred Qualifications:

  • Experience with Sitecore and other enterprise content management systems.
  • Knowledge of HTML, CSS, and JavaScript.
  • Experience with digital analytics tools, such as Google Analytics.

About Stout:

Stout is a leading consulting firm that provides expertise in digital marketing, data analytics, and technology. We are committed to delivering exceptional results for our clients and creating a positive work environment for our employees.

Why Work at Stout:

We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off. We also provide opportunities for professional development and growth, as well as a dynamic and supportive work environment.



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