Digital Marketing Content Strategist

4 weeks ago

Michigan, United States Stout Full time

Job Description:

This challenging role involves leveraging your expertise in digital marketing to create engaging content that resonates with our target audience. As a Digital Marketing Content Strategist, you will be responsible for developing and executing a content strategy that drives business results. Your primary focus will be on managing and maintaining our corporate website, ensuring it remains up-to-date and relevant to our customers.

Main Responsibilities:

  • Content Management: Oversee the creation, publication, and maintenance of high-quality content across our website, ensuring it aligns with our brand voice and messaging.
  • SEO Optimization: Apply website publishing best practices for SEO to maximize reach and visibility, driving more traffic to our site.
  • Analytics and Reporting: Prepare web analytics reports and provide summaries, insights, and recommendations to drive business goals.
  • Content Creation: Collaborate with internal stakeholders to create compelling content that meets the needs of our target audience.
  • Digital Marketing: Ensure content is published to enable tracking and measurement, and drive business results through data-driven decisions.

Requirements:

  • Experience: 5 – 10 years of experience in digital marketing, with a focus on content management and strategy.
  • Education: Degree in Marketing, Digital Technologies, or a related field.
  • Skills: Strong understanding of digital marketing channels, content management systems, and SEO principles.

Preferred Qualifications:

  • Experience with Sitecore and Google Analytics.
  • Knowledge of HTML and CSS.
  • Familiarity with Bootstrap framework.

Why Work at Stout:

We offer a comprehensive Total Rewards program that includes competitive compensation, benefits, and wellness programs. Our goal is to provide a work-life balance, allowing employees to choose what's most important to them at any life stage. At Stout, we are committed to the personal and professional development of our employees, fostering a diverse and inclusive environment.

Estimated Salary: $120,000 - $150,000 per year, depending on experience and qualifications.

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