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Marketing Director

4 weeks ago

Michigan Center, Michigan, United States FordDirect Full time
Job Summary

The Director of Marketing is responsible for providing strategic direction and operational management for Dealer Communications and Events, Product Marketing, Corporate Branding, Internal Communications, Public Relations activities, and Research. This role will leverage external competitive market insights, coupled with internal business knowledge to design and execute marketing strategies that create clear and consistent messaging to internal and external targeted audiences.

Key Responsibilities
  1. Design and execute Marketing plans that include Dealer communications and events, corporate communications, branding, and public relations programs and initiatives driven by data and market intelligence.
  2. Ensure the Dealer Communications Hub (Dealer Center) is a source of informative and engaging content that drives dealer engagement and satisfaction.
  3. Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans.
  4. Direct dealer events, regional meetings, and industry speaking engagements.
  5. Create and maintain marketing brand book and tools for organization to ensure consistency in interactions.
  6. Develop metrics and Key Performance Indicators and measure the effectiveness (e.g., rates of penetration, adoption, customer feedback, reach, etc.) of implemented events, initiatives, and programs.
  7. Utilize and mine customer surveys, market research, field intelligence and customer service interactions to identify opportunities for improvement.
  8. Develop and continuously refine company competitive positioning and brand messaging for internal and external audiences across multiple channels (advertising, online, events, social media, field sales, sponsorships).
  9. Ensure that systems and processes are in place to promote and achieve the highest levels of marketing service and satisfaction for internal and external customers.
  10. Manage and coach team members for role performance, career progression and skill development as needed (i.e., set goals, provide performance feedback, and conduct performance reviews).

% Travel Required (Approximate): Up to 25%

Qualifications

At FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

  • Marketing experience including Communications, Events, and PR within a corporate environment (10+ years).
  • Designing creative, innovative, effective programs and develop strategies to ensure successful completion.
  • Directing agency resources and suppliers to yield results and maximize return on investment.
  • Spearheading total strategy and execution for customer and industry events to meet marketing and sales goals.
  • Marketing team leadership experience in a digital or solutions B-to-B environment (8+ years).
  • Successfully building a new brand and/or refreshing an existing brand (company, product, or service).
  • Automotive marketing experience for dealer-based products or solutions (8+ years).
  • Total marketing strategy development and execution for trade shows; NADA experience preferred (5+ years).
  • Management experience of 5-10 team members.

Education

Bachelor's degree in Marketing, Business, or equivalent combination of work experience and education. MBA is desirable, but not required.