Executive Director of Branding and Marketing

8 hours ago


Austin, Texas, United States The University of Texas at Austin Full time
Job Title: Executive Director of Branding and Marketing

Join the University of Texas at Austin as an Executive Director of Branding and Marketing, a key role in the Business Strategies team within the Office of the Senior Vice President and Chief Operating Officer. This position leads branding and marketing efforts within and across the portfolio of the SVP/COO, with a focus on rebranding and promoting Discovery to Impact internally and externally.

About the Role

This is a unique opportunity to work with a team that values innovation and excellence. As the Executive Director of Branding and Marketing, you will be responsible for developing and implementing a comprehensive marketing communications strategy for Discovery to Impact and other University priority projects. You will lead integrated marketing communications plans to achieve maximum impact and work with University partners to create successful outcomes.

Responsibilities
  • Develop and implement a comprehensive marketing communications strategy for Discovery to Impact and other University priority projects.
  • Lead integrated marketing communications plans to achieve maximum impact.
  • Work with University partners to create successful outcomes.
  • Develop and implement multi-channel advertising and branding plans.
  • Communicate with colleagues and constituents about marketing initiatives.
Requirements
  • Bachelor's degree from an accredited college with major coursework in communications, marketing, or a related field.
  • 15 years of experience in marketing, with demonstrated experience in marketing project management.
  • Demonstrated experience with content management systems and ability to lead and communicate with team members.
  • Expert-written, verbal, analytical, and organizational skills.
  • Experience developing program-level conversion-based marketing campaigns.
  • Knowledge of traffic measurement tools and search engine tools.
Preferred Qualifications
  • Experience working in a startup setting and understanding of the communications landscape in a higher education environment.
  • Project management certification or other documented mastery of project management principles.
What We Offer

The University of Texas at Austin offers a competitive salary range of $175,000, depending on qualifications. We also offer a comprehensive benefits package, including health benefits, voluntary vision and dental insurance, generous paid vacation and sick time, and a defined benefit retirement plan.

This is a standard office environment position that requires a physical presence at the UT main campus. The University of Texas at Austin is an equal opportunity/affirmative action employer and complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.



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