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Marketing Analytics Manager

2 months ago

Oakland, California, United States Abbott Full time
About the Role

We are seeking a highly skilled Marketing Analytics Manager to join our team at Abbott Diabetes Care. As a key member of our Commercial Excellence Analytics team, you will play a critical role in driving business growth and improving marketing performance.

Key Responsibilities
  • Analyze the performance and effectiveness of our HCP, Consumer, Digital, and Trade marketing campaigns and promotional activities, providing recommendations for optimizing marketing spend and resource allocation to optimize ROI.
  • Develop and maintain the Marketing Dashboard, performing ad-hoc analyses to help marketers deep dive on channel performance.
  • Develop statistical models to estimate ROI of marketing initiatives and help the marketing organization optimize promotional budgets.
  • Work with the marketing team to design and implement A/B tests to test the effectiveness of new or pilot marketing initiatives.
  • Coordinate with data vendors and marketing agencies to collect new data sources and improve the quality of existing data sources to address evolving business needs of marketing stakeholders.
  • Work with Commercial Data Management to collect and analyze campaign performance data across 10+ marketing channels and other secondary data from various sources.
  • Leverage tools such as Google Analytics, Adobe Analytics, Sales Force Marketing Cloud, Datorama, Tableau, SQL, and Power BI to support data collection, transformation, analysis, and reporting activities.
  • Develop and maintain marketing mix attribution models.
  • Create and deliver impactful presentations that provide insights and recommendations for senior leadership.
  • Develop relationships with Marketing Strategy and Media partners to optimize learnings and business impact through a collaborative approach to marketing testing and measurement.
Requirements
  • Bachelor's Degree in a related field or an equivalent combination of education and work experience.
  • Minimum 9 years of related work experience.
  • Preferred: MBA, MS Degree in Business, Finance Analytics, Data Science, or Statistics.
  • 5+ years analytical experience desired, preferably in the healthcare industry in a marketing analytics or business analytics role.
  • Strategic Consulting Experience.
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

We are committed to employee diversity and are an Equal Opportunity Employer.