Data-Driven Marketing Manager

7 days ago


Oakland, California, United States Abbott Laboratories company Full time
About Abbott Laboratories

Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

Our Mission

We are committed to delivering breakthrough science to improve people's health. We anticipate changes in medical science and technology, and we're always looking towards the future.

What We Offer
  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
  • An excellent retirement savings plan with high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity

This position is an onsite opportunity in the Abbott Diabetes Care Division. We are helping people with diabetes lead healthier, happier lives. As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers.

Key Responsibilities
  • Analyze the performance and effectiveness of our HCP, Consumer, Digital, and Trade marketing campaigns and promotional activities and provide recommendations for optimizing marketing spend and resource allocation to optimize ROI.
  • Develop and maintain the Marketing Dashboard, perform ad-hoc analyses to help marketers deep dive on channel performance.
  • Develop statistical models to estimate ROI of marketing initiatives and help the marketing organization optimize promotional budgets.
  • Work with the marketing team to design and implement A/B tests to test effectiveness of new or pilot marketing initiatives.
  • Coordinate with data vendors and marketing agencies to collect new data sources and improve quality of existing data sources to address evolving business needs of marketing stakeholders.
  • Work with Commercial Data Management team to collect and analyze campaign performance data across 10+ marketing channels, and other secondary data from a variety of sources.
  • Leverage tools such as Google Analytics, Adobe Analytics, Sales Force Marketing Cloud, Datorama, Tableau, SQL, and Power BI to support data collection, transformation, analysis, and reporting activities.
  • Develop and maintain marketing mix attribution model.
  • Create and deliver impactful presentations that provide insights and recommendations for senior leadership.
  • Develop relationships with Marketing Strategy and Media partners to optimize learnings and business impact through a collaborative approach to marketing testing and measurement.
  • Provide thought leadership on data and technology solutions that will enhance measurement capabilities and business impact.
Requirements
  • Bachelor's Degree in a related field or an equivalent combination of education and work experience.
  • Minimum 9 years of related work experience.
  • Preferred: MBA, MS Degree in Business, Finance Analytics, Data Science, or Statistics.
  • 5+ years analytical experience desired, preferably in the healthcare industry in a marketing analytics or business analytics role.
  • Strategic Consulting Experience.


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