Lead, Marketing Analytics Specialist

1 week ago


Oakland, California, United States thredUP Full time
About ThredUp

ThredUp is revolutionizing the resale industry with its cutting-edge technology and commitment to sustainability. As one of the world's largest online resale platforms, ThredUp offers a unique opportunity to make a meaningful impact on the fashion industry.

Job Summary

We are seeking a highly skilled Lead, Marketing Analytics to join our team. As a key member of our marketing department, you will be responsible for driving our data-centric marketing strategy and delivering insights that fuel growth and innovation.

Key Responsibilities
  • Develop and execute marketing analytics frameworks to guide strategic decisions across all channels.
  • Utilize advanced analytics to measure, analyze, and optimize marketing campaigns, ensuring maximum ROI and customer engagement.
  • Collaborate with cross-functional teams to align marketing strategies with business goals and drive cohesive execution.
  • Design and implement real-time reporting and dashboards that empower teams to self-serve with actionable insights.
  • Conduct in-depth cohort analysis to identify opportunities for personalized marketing and targeted growth strategies.
Requirements
  • 8+ years of extensive experience in marketing analytics, with a deep understanding of executive-level performance reporting and goal-tracking.
  • Proficiency in SQL, Python, R, or other data analytics tools, as well as familiarity with BI platforms like Looker, Tableau, or Google Data Studio.
  • Ability to translate data insights into actionable strategies that align with broader business objectives and drive growth.
  • Proven track record of leading cross-functional initiatives, with strong communication skills and the ability to influence stakeholders at all levels.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to own shares of ThredUp stock and participate in our Employee Stock Purchase Plan.
  • Flexible PTO and 13 company holidays.
  • Generous paid parental leave for new mothers and fathers.
  • Medical, dental, vision, 401k, life, and disability insurance.


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