Lead, Marketing Analytics Specialist
1 week ago
ThredUp is revolutionizing the resale industry with its cutting-edge technology and commitment to sustainability. As one of the world's largest online resale platforms, ThredUp offers a unique opportunity to make a meaningful impact on the fashion industry.
Job SummaryWe are seeking a highly skilled Lead, Marketing Analytics to join our team. As a key member of our marketing department, you will be responsible for driving our data-centric marketing strategy and delivering insights that fuel growth and innovation.
Key Responsibilities- Develop and execute marketing analytics frameworks to guide strategic decisions across all channels.
- Utilize advanced analytics to measure, analyze, and optimize marketing campaigns, ensuring maximum ROI and customer engagement.
- Collaborate with cross-functional teams to align marketing strategies with business goals and drive cohesive execution.
- Design and implement real-time reporting and dashboards that empower teams to self-serve with actionable insights.
- Conduct in-depth cohort analysis to identify opportunities for personalized marketing and targeted growth strategies.
- 8+ years of extensive experience in marketing analytics, with a deep understanding of executive-level performance reporting and goal-tracking.
- Proficiency in SQL, Python, R, or other data analytics tools, as well as familiarity with BI platforms like Looker, Tableau, or Google Data Studio.
- Ability to translate data insights into actionable strategies that align with broader business objectives and drive growth.
- Proven track record of leading cross-functional initiatives, with strong communication skills and the ability to influence stakeholders at all levels.
- Competitive salary and benefits package.
- Opportunity to own shares of ThredUp stock and participate in our Employee Stock Purchase Plan.
- Flexible PTO and 13 company holidays.
- Generous paid parental leave for new mothers and fathers.
- Medical, dental, vision, 401k, life, and disability insurance.
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