Senior Director, Field Marketing

4 weeks ago

Oakland, California, United States Fivetran Full time
About the Role

Fivetran is seeking a Senior Director, Field Marketing to drive brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments. This role will support the Fivetran business and sales teams through innovative marketing strategies and execution.

Key Responsibilities
  • Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
  • Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment.
  • Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
  • Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
  • Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.
  • Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
  • Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
  • Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
  • Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
  • Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
  • Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.
Requirements
  • 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
  • 7+ years experience managing a team of 3+ members.
  • Experience working for technology companies selling to global enterprises.
  • Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
  • Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
  • Experience fostering a high-performance team culture.

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