Associate Director, Client Solutions, Analytics

7 days ago


California, United States Initiative Full time
About Initiative

At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience. Our agency celebrates diversity in an inclusive environment where all of our talent feel seen, heard, and valued.

Job Summary

We are seeking an Associate Director of Measurement & Analytics to manage the development of research strategy and ad effectiveness measurement across client campaigns. This role will be pivotal in informing in-flight optimizations and building higher-level learnings to inform future planning.

Key Responsibilities
  • Guide internal agency partners to understand client media strategies and design measurement approaches for cross-channel campaigns.
  • Create holistic analyses incorporating different campaigns and data sources to inform future strategy.
  • Design and manage quantitative research studies on topics including brand lift, consumer behavior, and the role of media.
  • Regularly present measurement and findings to internal stakeholders and senior clients.
  • Communicate succinctly and professionally at the client and agency level.
  • Manage a team of analytics professionals globally.
Requirements
  • Expertise around brand, advertising, and media research.
  • Expertise with Brand Lift Surveying, Cross-Media Measurement Solutions, MRI/Simmons, comScore, Nielsen, Kantar.
  • Knowledge with reporting & data platforms such as Datorama, Tableau, Alteryx, SQL, R, DCM, Salesforce DMP, comScore, etc.
  • Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM).
  • Strong understanding of the data and ad tech ecosystem, with a focus on the digital environment.
  • Demonstrated success in helping clients take concrete action based on analytics and data.
About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab.

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.



  • California, United States Initiative Full time

    About the RoleWe are seeking an experienced Associate Director to join our team as a key member of our Client Solutions group. As a seasoned professional in media research and analytics, you will be responsible for developing and implementing research strategies and ad effectiveness measurement across client campaigns.This role requires a strong...


  • California, United States Initiative Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Measurement and Analytics to join our team at Initiative. As a key member of our analytics team, you will be responsible for developing and implementing research strategies and ad effectiveness measurement across client campaigns.**Key Responsibilities:**Develop and implement research...


  • Irvine, California, United States AbbVie Full time

    About the RoleThe Associate Director, Marketing Analytics, will play a pivotal role in driving business growth and informing strategic decisions across AbbVie's Neuroscience Franchise. This position will be responsible for developing and deploying advanced analytic solutions to drive brand strategy and tactics at a national and sub-national level.Key...


  • Newport Beach, California, United States Adastra Corporation Full time

    About the RoleWe are seeking a highly motivated Technical Account Director with experience in Data and Analytics to support our expansion in the United States. This position will be responsible for developing relationships with key clients and potential customers, helping them to understand Adastra's Cloud, Data, Analytics, AI and ML service offerings, and...


  • California, United States LTIMindtree Full time

    Job Title: Cloud Solutions DirectorLTIMindtree is seeking a highly skilled Cloud Solutions Director to lead our Google Cloud Services team. As a key member of our organization, you will be responsible for driving demand generation activities, collaborating with industry vertical sales and Google sales teams, and executing campaigns for new account openings...


  • California, Missouri, United States Allied Solutions Full time

    Position Overview:The Client Relationship Manager for Risk Solutions is accountable for managing client interactions, providing expert consultancy on products, overseeing profitability programs, and driving sales of collateral-based vehicle and real estate solutions.Key Responsibilities:Risk Management Program Optimization (35%):Oversee the performance of a...


  • California, United States Harnham Full time

    Position Overview: Director of Product AnalyticsWe are a pioneering HealthTech organization focused on transforming global healthcare through innovative educational solutions. As the Director of Product Analytics, you will be instrumental in steering the analytics division to enhance our understanding of user interactions and product efficacy.Key...


  • California, United States Harnham Full time

    Position Overview: Director of Product AnalyticsWe are a pioneering HealthTech organization focused on transforming global healthcare through innovative educational solutions. As the Director of Product Analytics, you will be instrumental in steering the analytics division to enhance our understanding of user engagement and product efficacy.Key...


  • California, United States Kinect Full time

    Director of Client Services - Bay AreaKinect, a global cloud services provider, is seeking a dynamic Director of Client Services to join our team. With a foundation in cutting-edge cloud technology, we specialize in transforming, building, and optimizing cloud-native products to help companies maximize their cloud capabilities.This role is ideal for a...


  • California, United States International Search Consultants Full time

    Job Title: Associate Client AdvisorWe are seeking a highly skilled and experienced Associate Client Advisor to join our team at International Search Consultants. As a key member of our advisory team, you will play a critical role in delivering high-touch service to our Ultra High Net Worth clients.Key Responsibilities:Partner with Senior Advisors to provide...

  • Sales Director

    3 weeks ago


    Inglewood, California, United States Arista Networks Full time

    About the RoleWe are seeking a highly skilled Sales Director to join our team at Arista Networks. As a Sales Director, you will be responsible for driving sales growth and revenue expansion in the West Los Angeles County - Orange County area.Key ResponsibilitiesDevelop and execute targeted account plans to drive sales growth and revenue expansion in assigned...


  • California, United States Vipany Global Solutions Pvt Ltd Full time

    Position Overview:As a Java Solutions Architect, you will take charge of crafting, developing, and executing top-notch software solutions utilizing Java technologies. Your expertise will be vital in shaping the architecture, ensuring applications are scalable, performant, and secure, while guiding a team of developers to deliver resilient solutions. This...


  • Los Angeles, California, United States 1000heads Full time

    OverviewThe 1000heads Account team is a dynamic group of social media enthusiasts dedicated to managing client relationships effectively.Role SummaryWe are seeking a motivated and solution-focused Client Relationship Manager with exceptional interpersonal and organizational abilities. The ideal candidate will play a vital role both internally and externally,...


  • California, United States Vipany Global Solutions Pvt Ltd Full time

    Position Overview:As a Java Solutions Architect, you will take charge of crafting, developing, and executing top-notch software solutions utilizing Java technologies. Your expertise will be vital in shaping the architecture, ensuring the scalability, performance, and security of applications, while also guiding a team of developers to deliver resilient...


  • California, United States Vipany Global Solutions Pvt Ltd Full time

    Position Overview:As a Java Solutions Architect, you will take charge of crafting, developing, and executing high-caliber software solutions utilizing Java technologies. Your role will be pivotal in shaping the architecture, guaranteeing the scalability, performance, and security of applications, while guiding a team of developers to produce resilient...


  • California, United States Intelliswift Software Full time

    Job Summary:We are seeking an experienced Senior Engineering Manager to lead our Client Engineering team at Intelliswift Software. As a key member of our leadership team, you will be responsible for managing a team of 10+ Systems Engineers and overseeing the operational upkeep of our corporate environment.Key Responsibilities:Directly manage and mentor a...


  • California, Missouri, United States Broadridge Financial Solutions , Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Executive Director, Business Growth to join our team at Broadridge Financial Solutions, Inc. This is a key leadership position that will play a critical role in driving business growth and expansion.Key ResponsibilitiesDevelop and execute strategic plans to identify and pursue new business...


  • Irvine, California, United States AbbVie Full time

    About the RoleThis is a critical people leader position in the Field Planning and Analytics Team (FPAT) organization, responsible for developing analytical talent and leaders. The successful candidate will report directly to the Lead Director, U.S Oncology Field Planning and Analytics.Key ResponsibilitiesIncentive Compensation: Develop Incentive Compensation...


  • California, United States EPM Scientific Full time

    Director of Omnichannel Marketing InsightsA distinguished mid-sized pharmaceutical organization focused on Oncology is in search of a professional to spearhead vital analyses utilizing secondary data related to product launch effectiveness, digital marketing performance, resource distribution, and comprehensive omnichannel reporting within their Commercial...


  • California, United States Supply Chain Resources Group Full time

    Job Title: Sales Director, Cloud SolutionsWe are seeking a highly skilled Sales Director to lead our Cloud Solutions team. As a key member of our organization, you will be responsible for driving revenue growth, developing strategic relationships with customers, and identifying new business opportunities.Key Responsibilities:Develop and execute sales...